AB InBev

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

The machines are currently available to preorder online and retail for $399.

Drinkworks Home Bar expands beyond St. Louis

By Beth Newhart

A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.

Corn syrup is used as a common fermentation aid, and MillerCoors explains it is never in the glass, bottle, or can of Miller Lite or Coors Light that consumers drink.

MillerCoors sues AB InBev over Super Bowl ad

By Beth Newhart

Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”

Stella calls its latest launch “a twist on the classic white wine spritzer.”

Spritzer is Stella’s first US innovation since 2013

By Beth Newhart

Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.

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