Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
The European Commission says that AB InBev, the largest brewer in the world, abused its dominant position on the Belgian beer market by hindering cheaper imports of its Jupiler beer from the Netherlands into Belgium.
A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.
Outdoor clothing and gear brand Patagonia, Inc has filed a lawsuit against Anheuser-Busch: accusing the beer giant of ‘attempting to copy Patagonia’s famous brand identity’ with its Patagonia beer brand.
Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
The High End – AB InBev’s division for craft and specialty brands – saw revenues grow 18.3% in 2018. And AB InBev says such brands are becoming an essential part of its growth plans, being well positioned to capitalize on the premiumization trend.
Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.
AB InBev is predicting strong revenue growth for FY19, saying that a strong brand portfolio and category expansion will drive the company forward. And the brewer says there is 'a significant opportunity' for premium brands to spur growth around...
Beer dominates the Super Bowl watch party, but wine, hard seltzer and spirits have started creeping into the game day spread. New Nielsen data suggests that an increase in female football fans is shifting demographics, reflected in alcohol choice for...