Global beer giant AB InBev is rebranding flagship pink beer Hoegaarden rosée in Thailand for the first time on August 1, with the aim of accentuating its key ingredient, raspberry, and enhancing appeal with its main target female demographic.
The world’s largest brewer saw global volumes decline by 32% in April as a result of the closure of the on-premise channel in most markets. But it says it is already learning from its operations in China and South Korea as to how to move forward through...
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
The cannabis drug was federally legalized in Canada in 2018, and edibles in 2019, but the market has so far been slow to take off. Brands struggle with product preservation and are looking for more guidance from Health Canada.
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
The fight against ‘single use plastic’ has beverage brands evolving their packaging and even switching to glass and aluminum. But not all plastic bottles are created equal, and brands are testing a range of options.