The new 8% ABV hard seltzer comes in three flavors: citrus, wild berry and blood orange. It is made from cane sugar, sparkling water, natural fruit favors, agave, and comes in at 170 calories in a 12 fl oz can. It is available nationwide in the US.
The launch follows that of 5% ABV Bud Light Seltzer earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. Its other hard seltzer include Bon & Viv and Natty Light Seltzer.
Andy Goeler, VP of Marketing, Bud Light, said: “Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer.
“Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.”
AB InBev CEO Carlos Brito says a portfolio approach will be critical to long-term success in the hard seltzer category.
With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV).