AB InBev

Beverage brands invest in 100% rPET to tackle the environmental impacts of plastic packaging. Pic: Getty/nopponpat

Plastic vs plastic: Which packaging is best?

By Beth Newhart

The fight against ‘single use plastic’ has beverage brands evolving their packaging and even switching to glass and aluminum. But not all plastic bottles are created equal, and brands are testing a range of options.

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

Alcohol brands

Alcohol brands are making billion-dollar ecommerce mistakes

By Beth Newhart

US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.

The Budweiser Solar Farm will produce the equivalent of power for 670,000 homes. Pic:getty/edufoto

AB InBev to brew beer with renewable electricity in Europe

By Rachel Arthur

AB InBev has signed a deal with global renewable energy developer, BayWa r.e., to purchase 100% renewable electricity for its European brewing operations. It is the largest Pan-European corporate solar power deal ever made: covering AB InBev’s 14 breweries...

Consumer appetite for hard seltzer is based on occasion and flavored refreshment, which has given the category year-round success. Pic: Getty/hiro-y

No end in sight for US hard seltzer domination

By Beth Newhart

US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?

Pic:getty/vitaliypestov

AB InBev relies on premium categories to realise Far East ambitions

By Richard Whitehead

Ask AB InBev chief executive Carlos Alves de Brito what was the best thing his company did to boost the world’s biggest alcohol group’s beer dominance, and he will probably tell you that it was to invest in the premium side of the market.

Mexico is the world's largest exporter of beer, but craft brewers have yet to catch up. Pic: Cerveza Mexico

Mexican craft beer looks to mimic big-brand success with exports

By Beth Newhart

At the recent Cerveza México 2019 event, it was revealed that the country’s craft beer market is nearly up to 1,400 independent breweries with a 29 million litre output. The industry relies heavily on exports to the US and Europe to keep up with annual...

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