Budweiser’s position as global sponsor of the 2018 FIFA World Cup Russia has helped AB InBev drive the brand into new markets opened up by the combination with SABMiller.
Beer is all about natural ingredients: and that’s something the industry needs to emphasize in order to appeal to today’s consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and...
As the ‘cradle of modern brewing’, Europe is home to an estimated 80 beer styles and 50,000 beer brands. But where’s it all going next? As a multitude of styles, flavors and innovations continue to evolve, The Brewers of Europe is hosting a two-day event...
AB InBev has identified homebrewing as a burgeoning trend in the US, and is growing its homebrewing business through innovation arm ZX Ventures. While encouraging people to create their own brews may seem at odds with its primary business of selling beer,...
Budweiser and Jim Beam are embarking on a ‘new friendship and marketing collaboration’, which will include the launch of new collaborative brew, Budweiser Reserve Copper Lager, later this year.
Having enjoyed enormous success in its native US, Goose Island is now expanding rapidly in international markets. Establishing a thriving brewpub in each new country has been key to its growth: allowing consumers to engage with the brand and learn more...
AB InBev has advanced its sustainability targets with a list of goals for 2025 involving smart agriculture, water stewardship, circular packaging, and climate action along with its newly-created ‘100+ Sustainability Accelerator’ led by ZX Ventures.
Mature beer markets face a number of challenges: competition from other alcoholic beverages, declining alcohol consumption, and the reduced importance of traditional beer drinking occasions. But AB InBev believes its evolving portfolio - including flavored...
AB InBev says it has adopted a ‘new way of looking at the beer category’ following its combination with SABMiller: while cost synergies are proving to be greater than predicted.
AB InBev says its FY2017 performance has been the best of the last three years: with growth of its core global brands, improvements in Brazil, and cost savings from the SABMiller integration.
Australia’s Carlton and United Breweries, part of AB InBev, has announced a $10.3m ($8m USD) capital investment in Cascade to create a ‘craft brewing hub’ for the Asia Pacific region.
Analyst: 'Playing on the organic theme is a logical move'
Michelob Ultra has expanded its low-calorie portfolio with the launch of Michelob Ultra Pure Gold, a beer made with organic grains, further tapping into a growing consumer audience seeking a balanced, active lifestyle.
