US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
AB InBev has signed a deal with global renewable energy developer, BayWa r.e., to purchase 100% renewable electricity for its European brewing operations. It is the largest Pan-European corporate solar power deal ever made: covering AB InBev’s 14 breweries...
US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?
Australia’s competition watchdog says Asahi’s acquisition of Carlton & United Breweries could raise cider prices and reduce competition in the beer market.
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
A new partnership with spirits and wine company Brown-Forman will bring classic liquors like Jack Daniels, Herradura and Chambord to the Drinkworks pod system in 2020, furthering at-home cocktail personalization.
Ask AB InBev chief executive Carlos Alves de Brito what was the best thing his company did to boost the world’s biggest alcohol group’s beer dominance, and he will probably tell you that it was to invest in the premium side of the market.
AB InBev has chosen Canpack as one of its partners to focus on its sustainable development objectives to ensure 100% of its packaging is recyclable or made from recycled materials by 2025.
At the recent Cerveza México 2019 event, it was revealed that the country’s craft beer market is nearly up to 1,400 independent breweries with a 29 million litre output. The industry relies heavily on exports to the US and Europe to keep up with annual...
In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.
AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.
The low alcohol movement is spurring a new category: session wine. Saturday Session’s 5.5% ABV cans hope to make wine more accessible in daytime drinking occasions.
Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.
The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...
Fluent Beverage Company, a joint venture between AB InBev and cannabis company Tilray, plans to sell non-alcoholic CBD-infused beverages in the Canadian market in December. It will also continue its research into THC beverages.
Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.
What happens after a small, Brooklyn-based drinks startup gets acquired by the biggest beer company in the world? Kombrewcha joined ZX Ventures in 2016: and this guest podcast explores how the two are working together.
ZX Ventures is AB InBev's global growth and innovation group, best known as a corporate venture fund, but its role goes far beyond that. Rabobank Liquid Assets takes a look inside the group in this guest podcast.
Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.
Budweiser Brewing Group UK&I will remove plastic rings from all its products by the end of 2020, as part of a £6.3m investment in green technology which includes new paperboard ‘Keel Clip’ packaging.
The first day of summer in the Northern Hemisphere is June 21, and the alcoholic beverage industry in the US is ready with a bevy of seasonal launches, promotional campaigns and refreshed packaging.
The sale of cannabis beverages in Canada is anticipated to start in mid-December this year, says Health Canada, with a greater variety of products emerging in 2020.
The low and no alcohol beer category is growing. And while a desire to reduce alcohol consumption is attracting consumers to the category, this is not the only driver.
Global brewing giant AB InBev will be launching non-alcoholic beers in India across the next three months under two major brands: Budweiser and Hoegaarden.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
The European Commission says that AB InBev, the largest brewer in the world, abused its dominant position on the Belgian beer market by hindering cheaper imports of its Jupiler beer from the Netherlands into Belgium.
A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.
Outdoor clothing and gear brand Patagonia, Inc has filed a lawsuit against Anheuser-Busch: accusing the beer giant of ‘attempting to copy Patagonia’s famous brand identity’ with its Patagonia beer brand.
Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
The world’s largest brewers have been ramping up investment in no and low alcohol beer: proof that the category is no longer a segregated niche but a central part of the beer market moving forward.
Top 3 mistakes beer brands make in their packaging
Brown&Co has re-branded and designed packaging for Efes, Bomonti, Chisinau and Natakhtari beer brands, plus Peroni, Pilsner Urquell and about 12 other AB InBev brands.
The High End – AB InBev’s division for craft and specialty brands – saw revenues grow 18.3% in 2018. And AB InBev says such brands are becoming an essential part of its growth plans, being well positioned to capitalize on the premiumization trend.
Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.
AB InBev is predicting strong revenue growth for FY19, saying that a strong brand portfolio and category expansion will drive the company forward. And the brewer says there is 'a significant opportunity' for premium brands to spur growth around...
Budweiser is now brewed with 100% renewable electricity in Canada, as the brand works towards its goal of having all beer brewed with renewable electricity by 2025.
Beer dominates the Super Bowl watch party, but wine, hard seltzer and spirits have started creeping into the game day spread. New Nielsen data suggests that an increase in female football fans is shifting demographics, reflected in alcohol choice for...
Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...
