AB InBev

AB InBev aims to turn around sales of Budweiser and Bud Light in the US through increased marketing initiatives.

AB InBev global beer brands carry Q2 growth

By Mary Ellen Shoup

AB InBev revenue grew by 5% for Q2 2017 driven by continued premiumization of its beer portfolio in international markets outside of the US, the company said.

Newly launched Leffe Enkel has an ABV of 4.5%, fitting within the fast growing 3.5%-4.5% ABV sector

AB InBev: new low-alcohol beer launches

Low ABV beer category can be boosted by highlighting consumer choice

By Rachel Arthur

An increasing number of drinkers are keen to moderate their alcohol consumption, and educating consumers about the different styles and strengths of beer now available to them will be a key factor for the success of the lower ABV category, according to...

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