Michelob Ultra has expanded its low-calorie portfolio with the launch of Michelob Ultra Pure Gold, a beer made with organic grains, further tapping into a growing consumer audience seeking a balanced, active lifestyle.
AB InBev’s venture capital division ZX Ventures has opened a new brewery in Wuhan, China to tap into rising demand for craft beer, sales of which are believed to be growing by 40% year-on-year countrywide.
The beer industry’s first round of consolidation is largely over as macro US brewers have slowed their pace of craft brewery acquisitions, making way for other types of deals that offer small brewers new paths forward, says Rabobank.
The High End, Anheuser-Busch’s (A-B) US craft beer and imports division, has launched an initiative called “Elevate” to address recent consecutive years of soft category growth by attracting new consumers to the category.
Anheuser-Busch has placed an order for 40 Tesla self-driving trucks, saying the technology will help it reduce its environmental impact and increase efficiency. It represents one of Tesla’s largest reported pre-orders.
AB InBev has opened its newest brewery in China, aimed at tapping into the booming growth of the country’s growing middle class - accounting for 76% of the total urban population by 2022 - and their premium beer preferences.
The European Commission has accused AB InBev of abusing its dominant position in Belgium's beer market, by hindering cheaper imports of its Jupiler and Leffe beers from the Netherlands and France into Belgium.
AB InBev has acquired Pirate Life, with a $10m ($7.6m USD) investment in a new South Australian brewery kick-starting growth plans for the Adelaide brewer.
Budweiser is due to send samples of barley into space next week as part of a research project on the International Space Station. It is part of its ambitions to be the first beer on Mars – but Budweiser says the research could also provide wider insights...
The allure of emerging markets has attracted brewers to new regions of the world, with rising global beer consumption fueling further M&A activity in the category, said Rabobank.
The Brewers Association (BA) has launched Take Craft Back: a tongue-in-cheek crowdsourcing campaign taking aim at AB InBev’s craft beer acquisition strategy by attempting to raise $213bn in pledges to 'purchase' the beer conglomerate.
