Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.
Budweiser Brewing Group UK&I will remove plastic rings from all its products by the end of 2020, as part of a £6.3m investment in green technology which includes new paperboard ‘Keel Clip’ packaging.
The first day of summer in the Northern Hemisphere is June 21, and the alcoholic beverage industry in the US is ready with a bevy of seasonal launches, promotional campaigns and refreshed packaging.
The sale of cannabis beverages in Canada is anticipated to start in mid-December this year, says Health Canada, with a greater variety of products emerging in 2020.
The low and no alcohol beer category is growing. And while a desire to reduce alcohol consumption is attracting consumers to the category, this is not the only driver.
Global brewing giant AB InBev will be launching non-alcoholic beers in India across the next three months under two major brands: Budweiser and Hoegaarden.
