The low alcohol movement is spurring a new category: session wine. Saturday Session’s 5.5% ABV cans hope to make wine more accessible in daytime drinking occasions.
Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.
The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...
Fluent Beverage Company, a joint venture between AB InBev and cannabis company Tilray, plans to sell non-alcoholic CBD-infused beverages in the Canadian market in December. It will also continue its research into THC beverages.
Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.
What happens after a small, Brooklyn-based drinks startup gets acquired by the biggest beer company in the world? Kombrewcha joined ZX Ventures in 2016: and this guest podcast explores how the two are working together.
ZX Ventures is AB InBev's global growth and innovation group, best known as a corporate venture fund, but its role goes far beyond that. Rabobank Liquid Assets takes a look inside the group in this guest podcast.
Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.
Budweiser Brewing Group UK&I will remove plastic rings from all its products by the end of 2020, as part of a £6.3m investment in green technology which includes new paperboard ‘Keel Clip’ packaging.
