Asahi set to bid for SABMiller’s Eastern European beer brands: reports

By Rachel Arthur contact

- Last updated on GMT

Pic:istock/hansslegers
Pic:istock/hansslegers

Related tags: European union, Europe, Sabmiller

Japan’s Asahi Group Holdings is set to bid $4.87bn for SABMiller’s Eastern European beer operations in the Czech Republic, Poland, Hungary, Slovakia and Romania, according to reports. 

With AB InBev’s acquisition of SABMiller, much of the latter’s European business is being sold to address competition concerns.

Asahi is already buying SABMiller brands Peroni (Italy), Grolsch (The Netherlands) and Meantime (London), with the offer accepted by AB InBev​ in April.  

In May, Akiyoshi Koji, Asahi Group Holdings president, told Reuters that Asahi would not follow this with a bid for the Eastern European brands.

However, a report in today’s Nikkei Asian Review says that the company will offer more than 500bn yen ($4.87bn) for SABMiller’s beer operations in the Czech Republic, Poland, Hungary, Slovakia and Romania.

SABMiller’s beer brands in Eastern Europe include Pilsner Urquell. 

BeverageDaily has contacted Asahi for comment.

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