AB InBev

‘We’re closer than ever to personalized beverage marketing!’ – eBev

INDUSTRY VOICES: Seth Hillstrom, American Beverage Consortium Managing Partner

‘We’re closer than ever to personalized beverage marketing!’ – eBev exec

By Ben BOUCKLEY

As we gear up for eBev 2014 in Atlanta Georgia, the American Beverage Consortium’s Seth Hillstrom tells us that personalized beverage marketing is here to stay, but warns that getting too personal can be ‘just creepy’.

Heineken’s Lager Margarita...A Bud Light Rita beater?

analyst notes 'Authenticity' aspect to beat away bud light competition

Heineken’s Lager Margarita...A Bud Light Rita beater?

By Ben BOUCKLEY

Heineken will launch lager margaritas in the US from April as it bids to replicate the success of Anheuser Busch InBev’s Bud Light Ritas line.

Stella Artois Cidre draws US white wine drinkers

AB INBEV BRAND EXTENDS DISTRIBUTION NATIONWIDE

Stella Artois Cidre draws US white wine drinkers

By Ben BOUCKLEY

Stella Artois Cidre is poised for a US-wide launch after its introduction in 26 states last year, and the AB InBev brand claims white wine drinkers are flocking to the brand.

Photo: Ippie Suzuki/Flickr

FEDERAL CARTEL OFFICE INVESTIGATION INTO OTHER BREWERS CONTINUES

Warsteiner shares €106m fine for German beer cartel, AB InBev escapes

By Ben BOUCKLEY

Germany’s Federal Cartel Office is set to fine five of the nation's brewers including Warsteiner €106m for fixing beer prices from 2006-2008 but whistleblower AB InBev has escaped punishment.

The Matrix hotfill system

Bottler buys Sidel Matrix hotfill for Gatorade

By Jenny Eagle

CCU Chile, which works with Heineken, Anheuser-Busch InBev, PepsiCo and Dr Pepper Snapple Group, has installed a Sidel Matrix hotfill system to produce Gatorade sports’ drinks.

The Bud Light Lime-a-Rita effect: Fruit-flavored beers woo women

BUT CONSUMER EDGE INSIGHT SURVEY SHOWS CHALLENGES FOR BEER

The Bud Light Lime-a-Rita effect: Fruit-flavored beers woo women

By Ben BOUCKLEY

The US beer market is losing ground to spirits and wine among its core consumer groups but fruit-flavored brands such as AB InBev’s Bud Light Lime-a-Rita are attracting new female drinkers into the category.

World's biggest brewer AB InBev unwraps 100,000 ton packaging pledge

World's biggest brewer AB InBev unwraps 100,000 ton packaging pledge

By Ben BOUCKLEY

Anheuser-Busch InBev's (AB InBev) new environmental commitments include an ambitious pledge to reduce use of packaging materials by 100,000 tons annually by 2017, but the bulk of its new commitments will not result in overall reductions for energy...

Follow us

Products

View more

Webinars