AB InBev

Dos Equis lager: Just add margarita flavors!

analyst notes 'Authenticity' aspect to beat away bud light competition

Heineken’s Lager Margarita...A Bud Light Rita beater?

By Ben BOUCKLEY

Heineken will launch lager margaritas in the US from April as it bids to replicate the success of Anheuser Busch InBev’s Bud Light Ritas line.

Photo: David Wright/Flickr

AB INBEV BRAND EXTENDS DISTRIBUTION NATIONWIDE

Stella Artois Cidre draws US white wine drinkers

By Ben BOUCKLEY

Stella Artois Cidre is poised for a US-wide launch after its introduction in 26 states last year, and the AB InBev brand claims white wine drinkers are flocking to the brand.

Photo: Ippie Suzuki/Flickr

FEDERAL CARTEL OFFICE INVESTIGATION INTO OTHER BREWERS CONTINUES

Warsteiner shares €106m fine for German beer cartel, AB InBev escapes

By Ben BOUCKLEY

Germany’s Federal Cartel Office is set to fine five of the nation's brewers including Warsteiner €106m for fixing beer prices from 2006-2008 but whistleblower AB InBev has escaped punishment.

The Matrix hotfill system

Bottler buys Sidel Matrix hotfill for Gatorade

By Jenny Eagle

CCU Chile, which works with Heineken, Anheuser-Busch InBev, PepsiCo and Dr Pepper Snapple Group, has installed a Sidel Matrix hotfill system to produce Gatorade sports’ drinks.

Bud Light Lime-A-Rita is going down particularly well with female drinkers in the US (Picture Credit: Michael Bentley/Flickr)

BUT CONSUMER EDGE INSIGHT SURVEY SHOWS CHALLENGES FOR BEER

The Bud Light Lime-a-Rita effect: Fruit-flavored beers woo women

By Ben BOUCKLEY

The US beer market is losing ground to spirits and wine among its core consumer groups but fruit-flavored brands such as AB InBev’s Bud Light Lime-a-Rita are attracting new female drinkers into the category.

AB InBev's will optimize its plants to cut energy and water usage

World's biggest brewer AB InBev unwraps 100,000 ton packaging pledge

By Ben BOUCKLEY

Anheuser-Busch InBev's (AB InBev) new environmental commitments include an ambitious pledge to reduce use of packaging materials by 100,000 tons annually by 2017, but the bulk of its new commitments will not result in overall reductions for energy...

Miller Coors has upset Puerto Ricans for using their flag on beer cans, but no-one seems to be offended by Budweiser's use of the Stars & Stripes

New York AG probes MillerCoors backing of Puerto Rican Day Parade

Flags to flog beer: ‘Height of disrespect’ or generous patriotic gesture?

By Ben BOUCKLEY

MillerCoors' has sought to defuse anger amidst New York Puerto Ricans over its use of the US territory’s flag on cans as the state’s attorney general (AG) enters the row, but no-one seems offended by Budweiser's use of the Stars and Stripes.

AB InBev built Stella Artois Cidre into a £62m UK brand within two years

£62m UK brand set for Stateside rollout

Apple of AB InBev’s eye: Stella Cidre set for US launch

By Ben BOUCKLEY

AB InBev CEO Carlos de Brito has revealed that the world’s biggest brewer will launch UK cider sales sensation Stella Cidre in the US within the next few weeks.

Budweiser is one of the beers brewed by Anheuser-Busch in Houston, Texas (Picture Copyright: Roger Wollstadt/Flickr)

HOUSTON BREWERY GENERAL MANAGER INVESTIGATING CLAIMS WITH OSHA

OSHA cites AB InBev alleging ‘serious’ US safety violations

By Ben BOUCKLEY

An influential US Department of Labor safety body has cited Anheuser-Busch, alleging that the firm failed to protect Houston brewery workers from exposure to carbon dioxide and other workplace hazards.

Heineken's James Bond-related online game helped it attract almost one million Facebook fans...

Heineken wields digital weapon with brio of James Bond...

By Ben BOUCKLEY

Despite a resource gulf separating 'big beer' from craft brands, the latter are often ahead in their innovative use of digital media, according to a new report, and while Heineken tops the tree, Foster’s is simply ‘feeble’.

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