Trophy packaging: Budweiser launches special edition World Cup bottle

- Last updated on GMT

Trophy packaging: Budweiser launches special edition World Cup bottle
Budweiser is launching a limited edition ‘trophy’ aluminum bottle in 40 countries worldwide this year in honor of the 2014 World Cup in Brazil.

Design cues pay homage to the 1974 FIFA World Cup Trophy, and Budweiser is official beer sponsor of this year’s tournament.

Other packaging will include limited edition glass bottles, cans and secondary packaging.

A creative platform called ‘Rise as One’ will host content, while a wider campaign bearing this name will back Budweiser with television and out-of-home advertising.

Related news

Related product

Beyond beverages: drinking occasions boost innovation

Beyond beverages: drinking occasions boost innovation

Glanbia Nutritionals | 14-Sep-2017 | Technical / White Paper

Today’s beverage consumers want it all: health, functionality and taste in a convenient format, to suit modern, busy lifestyles. Consumers of every age...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars