How Sprouts scouts out the next big thing in beverage innovation
Sprouts Farmers Market’s approach to NPD keeps it on a constant search for the hottest beverage innovations
Health & wellness
Yuka brings aspartame fight to the US
Report calls for ban on ingredient found in thousands of common food and beverage products
The ‘proteinification’ of everything
Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.
Americans are drinking less than ever: The key figures from Gallup’s latest poll
Alcohol consumption has reached a 90-year low in the US. Gallup’s latest poll reveals today’s consumption habits
Water kefir: A new gut-health growth opportunity?
Kefir’s dairy-free twin has enormous growth potential
Beating the mid-afternoon munchies: Släcka brings new take to the GLP-1 world
With consumers’ focus now on appetite control, new brand Släcka believes it’s perfectly positioned to carve out a new beverage category
Otsuka Pharma grows electrolyte drink business across Asia
Japan’s Otsuka Pharmaceutical is trying to grow its POCARI SWEAT electrolyte drink business through market expansion, including recent entry into India and across the Philippines.
Behind the big idea: How Air Up creates beverages from thin air
Most of what we ‘taste’ actually comes from smell. So can a beverage be based on that alone? Yes, says Lena Jüngst: a product designer turned beverage entrepreneur who took this simple idea into a bottle that’s built a fan following among kids and young...
Cold pressed hemp drinks creator aims to disrupt CBD category
The founder of a UK-based cold-pressed hemp drinks brand says the moment is ripe to enter the thriving functional drinks market, armed with Novel Foods exempt drinks that comply with the legal CBD limit.
Bottled water thrives in the face of health drive
As consumers turn away from soft drinks and alcohol, they’re being drawn to another beverage - water
Graasí’s organic barley water taps into the functional beverage boom
Founder Chris LaCorata shares how Graasí evolved from a community revitalization effort into an organic barley-based wellness drink built for today’s health-conscious consumer
Why alcohol-free beer is set to become second-largest beer category globally
Having rocketed up 9% in 2024, alcohol-free beer is set to overtake ale to become the world’s second largest beer category by volume this year
UK considers putting health warning labels on alcohol
The government is exploring the idea of mandatory health warning labels and nutritional information on alcohol, as momentum towards similar legislation grows around the globe
Prebiotics, low sugar and botanicals are reshaping the beverage market
Millennials and Gen Z are fueling explosive growth in the low-sugar soda segment - but as brands like Poppi face legal scrutiny, success now depends on clinical backing, clear labeling and regulatory compliance
Oatly bets on coffee and science to fuel plant-based milk’s comeback
Oatly defends processed food, doubles down on coffee and pushes for the next wave of plant-based milk growth
Strong flavours brew growth as English Tea Shop enters Middle East
Strong flavours drive English Tea Shop’s Middle East debut as it looks to capture premium tea demand
New sugar reduction tech hits Europe - and it’s not a sweetener
Better yet, products using it won’t be considered ‘novel foods’
Hydrogen-rich water shows promise for muscular protection
Supplementation with hydrogen-rich water may reduce exercise-induced muscle damage and improve sleep quality, according to new research.
From rugby to racing: Founders shake up protein market with clear vision
A duo of driven entrepreneurs have launched a range of clear ready-to-drink pea protein drinks with transparency in both its products and ethos.
Should RTD coffee be included in soda taxes?
With increasingly sugary and indulgent products on the market, the UK wants to tax RTD coffee in the same way it taxes soda. How could this shake up the RTD coffee market?
‘Clean food’ classification created
The new Clean Food Consumerism scale aims to reflect why consumers buy ‘natural’ foods
Juice cleanse brand targets kids with clean-label line
Raw Generation taps into the kids’ nutrition boom with cold-pressed juice line Little Sippers
Gut health: The next battlefield in the soda wars?
Long-time rivals in soda, Coca-Cola and PepsiCo have now entered a new battlefield: gut health soda
How to build a beverage brand: Celsius takes better-for-you energy to mass market success
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?
Podcasts, pop culture and hydration power: Alex Cooper’s Unwell Hydration
Enhanced electrolyte beverage Unwell Hydration was launched this year by top female podcaster Alex Cooper. The brand illustrates how hydration is going beyond the sports field and into a new world of celebrities, social media and - most importantly -...
Natural Products Expo West
Chobani bets big on protein in yogurt and RTD coffee
The company boosts its protein content for its yogurt and coffee businesses
What exactly is an alcohol-free drink?
Many alcohol-free beers and other alcohol-free drinks still contain a trace amount of alcohol. So how much is acceptable?
Orange juice price drop: Explaining the change in fortunes
The once-high priced drink has rapidly tracked down since the start of the year
The wonderful world of adaptogens for beverages
What are adaptogens; why are they trending in better-for-you drinks; and how are brands using them to their advantage?
New beverage launches: NPD at Natural Products Expo West
From prebiotic soda to RTD coffee, we take a look at some of the beverage innovations making waves at the natural and organic products show
How will Coca-Cola’s prebiotic drink launch shake up the gut health soda category?
Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next level...
Coca-Cola enters prebiotic soda category with Simply Pop
Coca-Cola’s prebiotic soda will launch this month under the Simply brand: helping turbocharge the fast-growing gut health soda category.
How to build a beverage brand: Zevia on building up the Modern Soda category
Zevia is a ‘soda you can feel good about’. Dating back to 2007, the naturally sweetened, zero sugar drink was one of the pioneers revolutionizing the very concept of soda – a movement that’s now seeing some serious momentum.
Fruit juice and sweet drinks ‘risk’ to toddlers
Sweetened beverages, including fruit juices, should not be consumed by young children and can increase their risk of obesity later in life
PepsiCo hones focus on zero sugar, hydration and sports drinks
In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary preferences, PepsiCo will continue to elevate its focus on positive choices in the beverage category.
Iconic ’80s soda Slice receives a gutsy modern makeover
Suja Life is re-launching the iconic citrus soda as functional beverages continue to disrupt the carbonated beverage aisle
Top soft drink trends for 2025: What to watch in flavors, functionality and formats
What’s driving soft drink innovation in 2025?
New beverage launches: NPD in low & no alcohol
There’s an espresso martini, a barrel-aged aperitivo, a chocolate cherry stout, and much more this January
Is Ozempic’s impact on food and beverage sales exaggerated?
Consumers who take GLP-1 drugs might switch what they eat, but they largely spend the same amount of money on CPG food and beverage after a year on the medication
Could morning coffee reduce cardiovascular risk?
Drinking coffee may be good for cardiovascular health, a new study suggests. But only if consumed in the morning.
US Surgeon General calls for cancer risk warning on alcohol
The US Surgeon General wants to make Americans more aware of the link between alcohol and cancer: suggesting cancer risk warning labels and revised guidance on alcohol consumption limits.
High-fructose corn syrup linked to cancer growth
The beverage sweetener is under fire in a new study
How to build a beverage brand: FHIRST on the potential of the gut health market
Consumers are getting more and more interested in gut health - and it’s just the beginning, says Steven Van Middelem, founder of FHIRST. How is he building a brand in this space?
Can beverages be made less sweet?
The easiest way to reduce sugar in beverages is simply to put less in. But how far can you go before consumers no longer accept the taste?
Revolutionizing soda: The emergence of a new Modern Soda category
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is Modern Soda – and how big is its potential?
‘Mood food’ megatrend set to boom in 2025
As poor mental health continues to rise across the globe, consumers are growing increasingly reliant on ‘mood foods’.
How microplastics affect gut health
How, and why, do microplastics alter the microbiome?
BE WTR pushes global expansion, launches flavour-enhancing ‘activated water’
Premium water brand BE WTR aims to “revolutionise hydration” with its filtration and flavour-enhancing technologies, as it actively sets up bottling plants across the globe on the back of new funding.
Should dairy drinks and RTD coffee be included in soda taxes?
The UK government is considering extending its Soft Drinks Industry Levy to milk-based drinks and plant-based alternatives: putting milkshakes and RTD coffee in the firing line. Will this move go ahead - and could other governments consider doing the same?
Lifeway Foods rejects Danone’s ‘opportunistic proposal’, adopts ‘poison pill’ plan
The kefir maker’s board of directors has adopted a shareholder rights plan in a bid to avoid a hostile takeover.