News & Analysis for the Beverage Industry
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
Ryan Foo, co-founder of Singapore-based hangover prevention firm DrinkAid, is venturing into the sports nutrition space with the upcoming launch of creatine gummies through his new business FOULPLAY.
From energy to relaxation, we take a look at some of the latest beverages in the functional beverage aisle and the ingredients they’re using
Sprouts Farmers Market’s approach to NPD keeps it on a constant search for the hottest beverage innovations
Pocono Maple Water is looking at the traditional drink through a modern lens: highlighting the hydrating power, authenticity and taste of the beverage
Sweeteners in focus
The $38.7 billion category’s momentum reflects consumer appetite for natural sweeteners, energy and focus
The Gut Stuff, a multi-faceted business devoted to improving the general public’s awareness of gut health, has been recognized in the UK Fast Growth 50 index this year.
As one of the earlier brands to explore the idea of ‘clean energy’, Tenzing now holds a powerful position in the UK energy drink market
Healthy snacking trends
Within the saturated functional beverage market, Släcka is betting on cravings instead of energy to stand out
New Zealand-based Ārepa has launched sparkling beverages designed to tackle fatigue and support mental performance
A decade ago, Bulletproof was a biohacking sensation. Today, it’s moving into the mainstream as it sees functional coffee gather momentum. How do you stay true to your brand while adapting to consumer trends?
By formulating a dairy drink that specifically caters for weight loss medication users, Danone has set a new standard with Oikos Fusion
Kefir’s dairy-free twin has enormous growth potential
With consumers’ focus now on appetite control, new brand Släcka believes it’s perfectly positioned to carve out a new beverage category
Japan’s Otsuka Pharmaceutical is trying to grow its POCARI SWEAT electrolyte drink business through market expansion, including recent entry into India and across the Philippines.
The founder of a UK-based cold-pressed hemp drinks brand says the moment is ripe to enter the thriving functional drinks market, armed with Novel Foods exempt drinks that comply with the legal CBD limit.
Matcha is having a moment: nowhere more so than in trendy, Instagram-friendly matcha lattes. But that’s opened up the market up to cheaper, lower quality alternatives. Good & Proper’s latest launch heralds a return to ‘matcha, as it should be’
Matcha is moving from a niche category to a mainstream affair. Can it take on coffee?
Premium CBD brand Goodrays just completed a £5 million Series A funding round to meet surging demand. NutraIngredients spoke with CEO and co-founder Eoin Keenan about the challenges and opportunities that lie ahead.
Energy is buzzing: and there’s plenty of space for brands to find opportunities in segments of the category...
Energy drinks are posting strong growth across Asia, defying expectations in a region increasingly shaped by health and wellness trends
The beverage giant’s new cola adds fiber and leans on the cache of cane sugar — but faces stiff competition from a wave of early movers with cult-like followings
From vodka seltzer to energy drinks, we take a look at some of the new beverages launching around the globe
The UK-based beverage brand Trip, known for its CBD content, has been flagged by the Advertising Standards Authority (ASA) for claiming that its magnesium drink could help reduce cognitive stress. But was ruling this avoidable?
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
The newly-published 10 Year Health Plan for England commits to banning the sale of high-caffeine energy drinks to children under 16
In November 2023, British influencers James Smith and Chris Williamson founded Neutonic, a nootropic supplement company which set out to create the world’s first productivity drink. Just 18 months later, the company has been valued at $20 million. So,...
Entrepreneurial brands are challenging the status quo and transforming the energy drink category
Zoa Energy, the better-for-you energy drink co-founded by Dwayne ‘The Rock’ Johnson and snapped up by Molson Coors last year, reveals its growth strategy
Participants using Liquid I.V. exhibited extended hydration duration by retaining fluids for up to four hours, longer than those who drank water alone, says a new study.
Dairy Innovation
As consumers demand more protein, less sugar, and better nutrition from their beverages, three disruptive brands are using ultra-filtration to reinvent milk – and reshape the dairy aisle
Founder of caffeine-free energy drinks brand Mission Tea describes how a personal passion developed into a thriving brand backed by first-class athletes and industry giants.
Theabrownin has been touted by Chinese food scientists as a ‘direct route to the Nobel Prize’ – here are three key reasons for their excitement
A duo of driven entrepreneurs have launched a range of clear ready-to-drink pea protein drinks with transparency in both its products and ethos.
The functional hydration category is poised for growth, and both traditional beverage firms and start-ups can tap into opportunities in this space with consumer segmentation and ingredient innovation.
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
Originally beloved by keto enthusiasts and performance-minded biohackers, Bulletproof is repositioning as a modern coffee company that’s accessible to all.
More and more consumers turn to social media for tips and hacks on nutrition: and the advice they get is not always good. How can nutrition misinformation be addressed?
The problem of fortifying food and drink with sensitive ingredients is well known to industry. How can innovation help solve it?
Long-time rivals in soda, Coca-Cola and PepsiCo have now entered a new battlefield: gut health soda
London is a buzzing hub for coffee: with thousands of coffee shops offering not just top quality brews but also an experience and much more besides. How are baristas pushing the boundaries?
Tilray Brands gives energy drink pioneer Hi*Ball a second life, amid clean label boon
Functional beverage brand Shake Your Plants (SYP) aims to address dehydration and nutrient deficiency issues among the UAE population, while actively seeking global expansion.
What’s catching the attention of today’s health-savvy consumers?
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?
From e-sports professionals to amateur gamers, there’s a whole market of consumers looking for energy and focus. Can energy drinks be a game-changer?
Bold masculine cues and bright garish colors just won’t work for most women...
Functional soda is big news in the US: especially with Coca-Cola and PepsiCo making moves in prebiotic drinks. But what potential is there for the market globally?
Just three years ago, KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its energy portfolio led by the hot acquisition of Ghost Energy.
Exploring a whole new world of ingredients shows the potential of the alcohol-free category