Health and wellness

Women's health - from pregnancy to menopause - is one of the areas gathering momentum. Pic:getty/flashpop

Carving out the white spaces in functional beverages

By Rachel Arthur

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...

PepsiCo launches flavor-forward bubly burst

PepsiCo expands bubly brand with new flavor-forward bubly burst

By Rachel Arthur

On a trajectory to become one of PepsiCo’s next billion-dollar brands, bubly has been making a splash as a fun-loving sparkling water brand. New launch bubly burst is set to expand the brand’s appeal by tapping into a market of consumers looking for stronger...

The UK is to lift its tariff on imported Califronia prune juice from next month. Image: Gettyy, ligora

News

UK lifts tariff on California prune juice

By Gwen Ridler

The UK is to lift the current import tariff on California prune juice as it continues to navigate trade deals with its partners in the Indo-Pacific bloc.

Partake's brews come in at between 10 and 30 calories per can. Pic: Partake

My Drynuary: ‘Our customers are our main source of inspiration'

By Rachel Arthur

Canadian non-alcoholic beer Partake Brewing was launched in 2017: and now sells its brews across Canada and the US. Evan Cohen, President and Chief Commercial Officer, looks at the two markets in this series on innovators in the low/no alcohol industry....

Rethinking bottled water could require a wholesale shift in business models. Pic:getty/blackjack3D

How brands can rethink the single use plastic water bottle

By Kathryn Jubrail, Partner, Mother Design

The challenges for plastic water bottles are clear: their environmental impact is leading to a consumer backlash and even potential regulatory restrictions. But the future isn’t about a few brands moving into alternative packaging formats: it’s about...

Health-Ade CMO says kombucha “is here to stay,” ready for growth

Health-Ade CMO says kombucha “is here to stay,” ready for growth

By Ryan Daily

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...

Vita Coco shares next steps for coconut brand at ICR

Vita Coco aims to take brand, coconut water to the next level

By Ryan Daily

In the 20 years since the coconut water brand Vita Coco has been around, it has evolved from a start-up to a publicly traded company with about $380m in annual net sales. But like many food and beverage start-ups turned publicly traded companies, Vita...

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