Danone

Volvic's 'find your volcano' campaign includes on-pack labels such as 'fearless' and 'brave'

News in brief

‘Find your volcano’: Volvic launches £2.2m new year campaign

By Rachel ARTHUR

Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.

Wageningen UR public-private partnership on biobased food packaging

Coca-Cola and Danone take the lead on biobased packaging

Wageningen UR to launch public-private partnership on biobased food packaging

By Jenny EAGLE

Wageningen UR is looking for companies to jointly launch a public-private partnership to answer questions about what consumers want in terms of biobased packaging of food products and how this can strengthen the position of a brand, citing Coca-Cola and...

Avantium must now wait for the decision from the European Commission, expected next year

Avantium’s partners include The Coca-Cola Company, Danone and ALPLA

Avantium passes EFSA food contact application

By Joseph James Whitworth

Avantium’s food contact application for the monomer used to create polyethylene furanoate (PEF) has been backed by the European Food Safety Authority (EFSA).

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