Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.
'This is the end of the beverage category as we knew it'
As the beverage sector continues to evolve, categories are blurring more than ever. Bottled water can either be left on the sidelines as ‘the boring choice’ – or it can embrace this new era of beverages.
More dairy companies will look to expand into the dairy alternative category to offset flat liquid milk sales and take advantage of the +15% compound annual growth rate witnessed by the plant based dairy alternative category, says consulting and market...
Wageningen UR is looking for companies to jointly launch a public-private partnership to answer questions about what consumers want in terms of biobased packaging of food products and how this can strengthen the position of a brand, citing Coca-Cola and...
Eight of the 10 biggest multinational food companies have improved their food security and sustainability policies over the past year – but all must do more to put their commitments into practice, says Oxfam’s latest Behind the Brands report.
‘Despite the recent political and economic disruption, the MEA ambient beverage market has grown and remains one of our core markets’, says SIG Combibloc as it announced opening a joint HQ with its partner Obeikan Investment Group.