Danone

Volvic's 'find your volcano' campaign includes on-pack labels such as 'fearless' and 'brave'

News in brief

‘Find your volcano’: Volvic launches £2.2m new year campaign

By Rachel Arthur

Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.

Wageningen UR public-private partnership on biobased food packaging

Coca-Cola and Danone take the lead on biobased packaging

Wageningen UR to launch public-private partnership on biobased food packaging

By Jenny Eagle

Wageningen UR is looking for companies to jointly launch a public-private partnership to answer questions about what consumers want in terms of biobased packaging of food products and how this can strengthen the position of a brand, citing Coca-Cola and...

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