Danone launches new US bottle design for Evian

By Ben BOUCKLEY contact

- Last updated on GMT

Evian's new 500ml US bottle; launches in different size formats are planned in coming months
Evian's new 500ml US bottle; launches in different size formats are planned in coming months

Related tags: Waters north america, Water

Danone Waters North America has redesigned its Evian Natural Spring Water bottle for the first time in 14 years, as it attempts to create a ‘new connection’ with US consumers within premium water.

Sleeker and with cleaner lines, the 500ml bottle has a ‘label-less’ look with a “simplified, elegant reduction of the previous logo design”.

The bottles simple shape and bevelled mountain ridges evoke the “simplicity and regality”​ of the water’s source in the French Alps at Evian-Les-Bains (it has been bottled from there since 1826), the brand claims.

‘Vibe and skin had become dated’

Eric O’Toole, presidents of Danone Waters North America, said: “We’re very excited.  Our new bottle allows Evian’s honest and natural personality to make a new connection with consumers. 

“Evian has been the icon of the category for three decades, yet its vibe and skin had become dated,” he added.

“We wanted to remake the brand so consumers would be proud to once again call it their favorite water.  It’s a sharp new look, and we can’t wait to see it here, there, and everywhere.” O’Toole said.

Smaller bottle formats will follow in the coming months.

Related products

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

WRBM - Healthy and Natural | 17-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Beyond beverages: drinking occasions boost innovation

Beyond beverages: drinking occasions boost innovation

Glanbia Nutritionals | 14-Sep-2017 | Technical / White Paper

Today’s beverage consumers want it all: health, functionality and taste in a convenient format, to suit modern, busy lifestyles. Consumers of every age...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars