Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Brown-Forman’s American whiskey portfolio, which includes Jack Daniel’s products and super-premium brands like Woodford Reserve and Old Forester, has shown strong growth in Q318 helped by product innovation and increased marketing efforts.
Diageo’s recent announcement of a record $1bn deal to takeover Casamigos, the fastest growing super-premium tequila brand in the US (and co-founded by George Clooney), is just the latest indicator of intensified M&A activity in the liquor segment.
Young people are exposed to ‘extensive alcohol marketing’ and governments around the world need to strengthen rules, say public health experts, as a supplement on the subject is published in the journal Addiction. But the Alcohol Information Partnership,...
Brown-Forman may have suffered a 3% loss in net sales, declining to $830m in Q2, but the CEO Paul Varga said the decline was to be expected after the company sold its Southern Comfort and Tuaca brands to Sazerac for $543.5m earlier this year.
The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around alcohol and alcohol misuse remains balanced’.
The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a set of commitments to reduce alcohol related harm.
The Jack Daniel Distillery celebrates its 150th anniversary this year, and Brown-Forman sees the milestone as an opportunity to promote its flagship brand in a competitive market where craft is in vogue and ‘small is cool.’