Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Five weeks ahead of the start date, the Brewers Association has canceled the 2020 Craft Brewers Conference and World Beer Cup events, that were set to take place in San Antonio, Texas.
Heineken Spain has signed a long-term power purchase agreement (PPA) with energy supplier Iberdrola: ensuring 100% renewable electricity for its four breweries as of October this year.
Dry January has provided the perfect launchpad for new products in the no and low alcohol sector. We take a look at some of the new beverages hoping to win over consumers around the globe.
One might think that a simple inquiry to a major brewery would be warmly welcomed, especially when it is about one of their recently released products. But it's not that straight-forward when it comes to Heineken's 0.0 launch in Malaysia.
Heineken’s new zero-alcohol beer Heineken 0.0 is the brand’s pioneering foray into the Low and No Alcohol (LNA) category in Singapore, with the firm targeting availability in locations such as salad bars, gyms and offices as it seeks to rival soft drinks...
Heineken Malaysia will be raising its product prices as a response to the ‘challenging environment’ in in country, despite reporting very positive results in its 2018 year-end financial report.
After initially launching in early 2017, Heineken’s first non-alcoholic beer has expanded to more than 30 global markets and is now officially coming to the US. Though not as popular a trend as it is in Europe, the low-ABV and no-alcohol US beer and wine...
Canada is the second country in the world to legalise recreational marijuana after Uruguay, where adults can carry and share up to 30 grams of dried cannabis and operate up to four homegrown marijuana plants per household, in most provinces.
