As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
Heineken intends to acquire control of Distell and Namibia Breweries: combining them with Heineken South Africa to create a new Heineken business with a total valuation of around €4bn ($4.58bn).
Heineken will ensure it offers two zero-alcohol options in the majority of its markets by 2023: driven by Heineken 0.0 and a portfolio of 130 non-alcoholic line extensions.
Heineken sets out plans to be carbon neutral across value chain by 2040
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Lagunitas Brewing Company – which produces the #1 selling IPA in the world – has launched its first non-alcoholic IPNA: ‘a booze-free brew that still delivers an IPA craft-beer taste’.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
How is the alcohol-free category emerging in the US? Heineken USA recently conducted a survey of millennials to find out – which revealed that 52% of respondents have increased consumption of alcohol-free beer and mocktails since the start of COVID-19....
Heineken is acquiring Strongbow from Asahi in Australia, after the Japanese firm was forced to sell the cider brand by competition chiefs as part of its deal to buy Carlton & United Breweries (CUB).
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico; while exploring the booming US market with Mexican hard seltzer Canijilla.
