Heineken

Pic:getty/artrush

Hard seltzer storm: Big brands take seltzer strategies up a notch

By Rachel Arthur

Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...

Heineken 0.0 was launched in Malaysia in June. Pic: Heineken Malaysia

Heineken 0.0 launch has put the brewer on the back foot in Malaysia

By Richard Whitehead

One might think that a simple inquiry to a major brewery would be warmly welcomed, especially when it is about one of their recently released products. But it's not that straight-forward when it comes to Heineken's 0.0 launch in Malaysia.

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