Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.
Lockdowns are stretching into further weeks. What have people in the beverage industry learned from this new way of working - and how are they making the most of their time? We find out how businesses are adapting.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
In 2014 Bacardi set out a goal to reduce its packaging by 10%, but says that since then it’s learned that sustainability in packaging is about a lot more than weight.
France-based company Saverglass has started production at its first North American factory, in Jalisco, Mexico. The $120m facility has created 400 jobs producing high end and premium glass bottles.
Bacardi says its facility in Puerto Rico has experienced some damage following Hurricane Maria, but that the supply of Bacardi rum will not be affected.
Young people are exposed to ‘extensive alcohol marketing’ and governments around the world need to strengthen rules, say public health experts, as a supplement on the subject is published in the journal Addiction. But the Alcohol Information Partnership,...
The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around alcohol and alcohol misuse remains balanced’.
The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a set of commitments to reduce alcohol related harm.
