Bacardi has announced the appointment of Gianpaolo Perego as its new regional president of Latin America, with responsibility or leading all the spirit's giant's operations the region.
Pernod Ricard tells BeverageDaily.com it will ‘continue to fight’ for its alleged US trademark rights to the Havana Club name, but bitter rival Bacardi USA expects its pending federal application claiming the name to be granted and plans nationwide sales...
Bacardi claims that it is the first company to infuse flavored rums with two novel ingredient combinations, with the US launches also featuring 'breakthrough' temperature and light-activated bottles, as flavoured rum growth tempers slight non-flavoured...
Bacardi has vowed to continue its fight over the Havana Club rum trademark in Spain after it lost its case for the third time over rival Pernod Ricard.
A row between rum rivals Diageo and Bacardi escalated last week with the publication of a 13-page statement from Diageo accusing its competitor of leading a hidden campaign to sabotage its “public-private initiative” in the US Virgin Islands.
Spirits group Bacardi yesterday announced a $250m (€183m)
investment into production of its Scotch whisky brands amidst
increasing global demand for the drink.
After a decade of concentrating on the ready-to-drink sector,
leading alcohol brand owners in the UK are turning their attention
to other segments as RTD sales begin to stagnate. Widespread growth
in the liqueur market means that...
