Danone waters brand Volvic updates packaging for 'consistent iconic look'
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The redesign will apply to Volvic's plain, sparkling, Juiced and Touch of Fruit ranges and aims to impart a "fresh, modern twist"; the new bottles (pictured) will appear on shelves throughout August and September.
Alastair Strang, Volvic brand lead, said: “Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.
"Beginning this autumn, Volvic will launch a £1m [$1.67m] (media equivalent value spend) 360-degree campaign across TV, social and above-the-line advertising to launch our new positioning," he added.