Evian debuts label-free bottle
The bottle, which took nearly two years to develop, is also created from 100% recycled plastic (excluding cap).
The new design will be available as a 400ml bottle and features an ‘evian pink’ bottle cap. It debuts across select hotels, restaurants and hospitality in France this month, and will follow in additional countries from September 2020. It hopes the bottle can ultimately provide a sustainable solution globally – particularly in ecommerce where there is no need for barcode labelling.
The evian brand has committed to make all of its plastic bottles from 100% recycled plastic (excluding cap and label) by 2025, avoiding the need for virgin plastic. It plans to achieve this through partnerships that help it redesign its packaging; accelerate recycling initiatives and remove plastic waste from nature.
Earlier this year evian became certified as a global carbon neutral brand.