The low and no alcohol beer category is growing. And while a desire to reduce alcohol consumption is attracting consumers to the category, this is not the only driver.
Global brewing giant AB InBev will be launching non-alcoholic beers in India across the next three months under two major brands: Budweiser and Hoegaarden.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
The European Commission says that AB InBev, the largest brewer in the world, abused its dominant position on the Belgian beer market by hindering cheaper imports of its Jupiler beer from the Netherlands into Belgium.
A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.
Outdoor clothing and gear brand Patagonia, Inc has filed a lawsuit against Anheuser-Busch: accusing the beer giant of ‘attempting to copy Patagonia’s famous brand identity’ with its Patagonia beer brand.
Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
The world’s largest brewers have been ramping up investment in no and low alcohol beer: proof that the category is no longer a segregated niche but a central part of the beer market moving forward.
Top 3 mistakes beer brands make in their packaging
Brown&Co has re-branded and designed packaging for Efes, Bomonti, Chisinau and Natakhtari beer brands, plus Peroni, Pilsner Urquell and about 12 other AB InBev brands.
The High End – AB InBev’s division for craft and specialty brands – saw revenues grow 18.3% in 2018. And AB InBev says such brands are becoming an essential part of its growth plans, being well positioned to capitalize on the premiumization trend.
Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.
AB InBev is predicting strong revenue growth for FY19, saying that a strong brand portfolio and category expansion will drive the company forward. And the brewer says there is 'a significant opportunity' for premium brands to spur growth around...
Budweiser is now brewed with 100% renewable electricity in Canada, as the brand works towards its goal of having all beer brewed with renewable electricity by 2025.
Beer dominates the Super Bowl watch party, but wine, hard seltzer and spirits have started creeping into the game day spread. New Nielsen data suggests that an increase in female football fans is shifting demographics, reflected in alcohol choice for...
Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...
AB InBev has been trialing the use of autonomous drones and advanced computer vision in a Canadian store, using a new retail inventory system from Pensa Systems to see and understand what’s on shelves.
AB InBev announces that Bud Light will be the first US beer to feature large-format serving facts and an ingredients label on case packaging, in an effort to meet the level of transparency that consumers demand.
AB InBev has formed a partnership with Tilray, a Canadian cannabis producer and distributor, to research non-alcoholic beverages with THC and CBD. The companies will together invest up to $100m USD in the partnership.
Chinese spirits company Kweichow Moutai has taken second place in the 2018 FutureBrand Index – an index that looks at the 'futureproof factor' of the world's top companies.
Traditional mass US beers face a new challenge from a growing category of craft, premium and light lagers: brands like Michelob Ultra and Corona lead the pack of alternative light lagers and pilsners that have swung back into favor among US consumers.
AB InBev has opened a new automated warehouse at its largest UK brewery, situated in Magor, Wales. The ‘robo-warehouse’ can store 23 million pints of beer, and will reduce the brewery’s carbon footprint by 605 tonnes of CO2 (the equivalent to the electricity...
Big brewers find ways to profit from the growing culture of drinking less, drinking better
The iconic image of the larrikin lager drinker cracking open an endless succession of cold ones couldn’t be more wrong, going by long-standing trends in the Australian beer industry, which is seeing consumption slump to a four-decade low.
The new, looping script design will be introduced to Stella Artois Cidre’s US market this fall. It’s the first major revamp to the product packaging since its stateside debut in 2013.
Australian beer brand Cascade is discontinuing the use of plastic six-pack rings on its cans; with other Carlton & United Breweries brands to follow over the next 12 months.
Domestic beer consumption in the US has fallen over the last two decades while China’s interest in American beer has spiked. Budweiser sales finally flipped in China’s favor in the first half of 2018 and the trend is expected to continue.
Beer giant AB InBev today launches its ‘100+ Accelerator’: an accelerator program for start-ups working on the most pressing global sustainability issues. It will select 10 partners in its first round this year; investing $100,000 in each.
Barley is not only the starting point for quality beer: it’s also the initial touchpoint for improved sustainability efforts, says AB InBev. As the brewer celebrates 50 years of partnership with barley growers in Idaho Falls in the US, it’s now looking...
Budweiser’s position as global sponsor of the 2018 FIFA World Cup Russia has helped AB InBev drive the brand into new markets opened up by the combination with SABMiller.
Beer is all about natural ingredients: and that’s something the industry needs to emphasize in order to appeal to today’s consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and...
As the ‘cradle of modern brewing’, Europe is home to an estimated 80 beer styles and 50,000 beer brands. But where’s it all going next? As a multitude of styles, flavors and innovations continue to evolve, The Brewers of Europe is hosting a two-day event...
AB InBev has identified homebrewing as a burgeoning trend in the US, and is growing its homebrewing business through innovation arm ZX Ventures. While encouraging people to create their own brews may seem at odds with its primary business of selling beer,...
Budweiser and Jim Beam are embarking on a ‘new friendship and marketing collaboration’, which will include the launch of new collaborative brew, Budweiser Reserve Copper Lager, later this year.
Having enjoyed enormous success in its native US, Goose Island is now expanding rapidly in international markets. Establishing a thriving brewpub in each new country has been key to its growth: allowing consumers to engage with the brand and learn more...
AB InBev has advanced its sustainability targets with a list of goals for 2025 involving smart agriculture, water stewardship, circular packaging, and climate action along with its newly-created ‘100+ Sustainability Accelerator’ led by ZX Ventures.
Mature beer markets face a number of challenges: competition from other alcoholic beverages, declining alcohol consumption, and the reduced importance of traditional beer drinking occasions. But AB InBev believes its evolving portfolio - including flavored...
AB InBev says it has adopted a ‘new way of looking at the beer category’ following its combination with SABMiller: while cost synergies are proving to be greater than predicted.
AB InBev says its FY2017 performance has been the best of the last three years: with growth of its core global brands, improvements in Brazil, and cost savings from the SABMiller integration.
Australia’s Carlton and United Breweries, part of AB InBev, has announced a $10.3m ($8m USD) capital investment in Cascade to create a ‘craft brewing hub’ for the Asia Pacific region.
Analyst: 'Playing on the organic theme is a logical move'
Michelob Ultra has expanded its low-calorie portfolio with the launch of Michelob Ultra Pure Gold, a beer made with organic grains, further tapping into a growing consumer audience seeking a balanced, active lifestyle.
AB InBev’s venture capital division ZX Ventures has opened a new brewery in Wuhan, China to tap into rising demand for craft beer, sales of which are believed to be growing by 40% year-on-year countrywide.
The beer industry’s first round of consolidation is largely over as macro US brewers have slowed their pace of craft brewery acquisitions, making way for other types of deals that offer small brewers new paths forward, says Rabobank.
