Stella Artois Cidre refreshes US packaging; gets back to its roots

By Beth Newhart contact

- Last updated on GMT

Stella Artois Cidre is brewed by AB InBev in the United States.
Stella Artois Cidre is brewed by AB InBev in the United States.

Related tags: Beer, Ab inbev, Cider, Stella artois

The new, looping script design will be introduced to Stella Artois Cidre’s US market this fall. It’s the first major revamp to the product packaging since its stateside debut in 2013.
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Stella has updated the font on its cider bottles to better reflect that of its counterpart, the Stella Artois lager. With a larger, more looping script design against a white background, the branding “allows the logo to really pop.”

According to Stella Artois, the 12-pack and 6-pack boxes also feature the Stella Artois Cidre wine glass. It positions the cider as a more “European style” and returns it to its Belgian roots. Stella Artois is brewed by AB InBev in the United States.

Lara Krug, VP of Stella Artois, said “Since launching in the US in 2013, Stella Artois Cidre has consistently been a favorite amongst consumers for its perfectly balanced taste.

“Not only do our fans enjoy the cider’s refreshing flavor profile, but they also expect the best from Stella Artois, which is why we’re updating the Stella Artois Cidre packaging with an even more sophisticated, modernized look to match our new Stella Artois visual brand identity.“

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