Bud Light premieres on-pack nutrition facts

By Beth Newhart contact

- Last updated on GMT

“In every aspect of their lives, people are demanding more and more transparency."
“In every aspect of their lives, people are demanding more and more transparency."

Related tags: Bud light, Budweiser, Ab inbev, Nutrition facts

AB InBev announces that Bud Light will be the first US beer to feature large-format serving facts and an ingredients label on case packaging, in an effort to meet the level of transparency that consumers demand.

Nutritional information, serving sizes and ingredients lists are required on most packaged foods, but this excludes most alcoholic beverages. It is rare to see the calorie or fat content on a beer label, and Bud Light says it will be 'the first US beer to include comprehensive details for ingredients and serving facts' directly on the packaging. 

The new case packaging will begin to roll out nationwide in February. The ingredients listed are water, barley, rice and hops, and the packaging will also include: serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein.

Bud Light cited today’s consumers and their increasing desire for transparency in all products. Development, ingredients and supply chain are hot topics of debate and play a significant role in purchasing behavior.

“In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to have more information when it comes to choosing their brew, right at their fingertips on the packaging,” ​says the brand. 

Transparency

Momentum is growing for beer brands to include more information about their products - such as nutrition, ingredients and calorie counts - both in Europe and the US. 

In 2015, several major brewers along with the Brewers of Europe​ agreed to disclose nutrition facts for their brands. In 2017 the European Commission challenged the industry to come up with a self-regulatory proposal for nutrition and ingredients labelling​. Meanwhile, Bud Light will become the first brand in the US to put such information on pack. 

Andy Goeler, VP of marketing at Bud Light, said "While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we're happy to proudly display them on our packaging.

"When people walk through a store, they are used to seeing ingredient labels on products in every aisle - except for the beer, wine and spirits aisles.

"As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see."

Other countries have different laws​ when it comes to on-pack nutrition labels, though many are calling for more regulation. Germany requires ingredients to be labeled on-pack and nutrition information is common on beer packaging in Spain even without federal guidance, paving the way for more widespread labeling laws in the future.

Related news

Show more

Related products

show more

Revisiting Bone Broth in 2019

Revisiting Bone Broth in 2019

International Dehydrated Foods | 15-May-2019 | Technical / White Paper

Experts on food trends forecast continued innovation in bone broth in the coming years, such as powdered products or green beverages with bone broth as...

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

WRBM - Healthy and Natural | 17-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Technologies for processing Fruit & Vegetables

Technologies for processing Fruit & Vegetables

John Bean Technologies (JBT) | 07-Mar-2018 | Application Note

JBT is a prime solutions and equipment provider within the fruit and vegetable industry.

From preparation to preservation, conveying and...

Related suppliers

Follow us

Products

View more

Webinars