Smart Packaging

Pic:getty/romolotavani

What does the future of gifting look like in the spirits industry?

By Leyton Hardwick, founder and creative director, Drink Works

The festive season is a key trading period for spirits. And branded gift packs in particular are proving to be a major area of innovation, thanks to technological advances and heightened creativity, writes Leyton Hardwick of design agency Drink Works...

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