FORTO Coffee Shots, a two-ounce, single-serve coffee drink brand, is migrating from check-out counters populated by other energy shot brands and into the coffee aisles of 3,700 Walmart stores beginning this month.
Single use plastics are under global scrutiny, and brands are moving towards more sustainable formats. However, brands will need to work closely with coding and marking experts to ensure packaging remains robust and fit for use, according to Videojet...
The AIPIA (Active & Intelligent Packaging Industry Association) kicked off its first American Summit June 4, announcing it is expanding in Asia after launching its first Chinese language website.
Malibu has changed the way it approaches its marketing over the last few years working on ‘an influencer market approach’ where it works with people to promote the brand on social media.
Self-heating beverage packaging firm HeatGenie has closed a $6m funding round led by ARTIS Labs with additional financing from Almanac Investments and private investors as it gears up to launch with some high profile partners this year.
Tri-Seal, part of Tekni-Plex has been granted a patent for its Sniff Seal technology, which can be used for a variety of product categories including dairy, confectionery, bakery and beverages.
'Visual codes such as UPC (Universal Product Codes) and QR (Quick Response) have been around for decades. They are ‘artifacts’ of a time when machines required visual symbologies'.
'Malibu consumers are young, social, digital natives and brands need to be able to speak to them in the right place, at the right time', according to Caitriona Murphy, global brand manager, The Absolut Company.
