From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.
Thinfilm has partnered with Tapì Group which specialises in the design, production, and distribution of closures for the beverage sector, to better serve the wine and spirits industry with NFC (near field communications) tags.
The parent company of Vita Coco has launched a new canned water line, Ever & Ever. Packaged in ‘infinitely recyclable’ aluminum bottles, the sustainably-focused brand hopes to mitigate the environmental impact of single-use plastic bottles.
A concern in the RTD beverage industry is maintaining freshness and quality with a long shelf life. Special, crafted drinks like cold brew coffee struggle with this the most, but brewing technology from BKON is now extending product drinkability.
A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.
The 5L (re)new appliance is made from 100% recycled plastic and uses 66% less plastic than a 1.5L evian bottle. It’s part of the brand’s goal to become a circular brand by 2025 and to be carbon neutral by 2020.
Beer packaging has been a ‘sea of sameness’ for decades, according to glass container manufacturer O-I. Traditional amber glass bottles and aluminum cans covered in paper labels has been the norm, but the time may be ripe for a major change.