The company believes Bag-in-Boxes are enjoying a renaissance in the wine world and they see no reason why this cannot be replicated with spirits.
Both the gin pouch and tap are recyclable, along with the box itself. Pinkster says Bag-in-Boxes create 85% less landfill waste than traditional glass bottles. (Source: Triple Pundit/Bota Box Wines).
Will Holt, director, Pinkster, told BeverageDaily, it has been talking to trade accounts about the packaging for some time and many said they prefer the Bag-in-Box than a glass bottle.
“With such a focus on sustainability (ref. plastic glasses/straws), it seems there’s a healthy appetite for innovative new formats,” he said.
“From a consumer perspective, we also conducted research amongst existing customers. The portability of Pinkster on Tap was of huge appeal, especially for outdoor occasions over the summer where there’s a gathering of friends and family. Also, there’s gifting potential.
Changing drinking habits
“Our fans enjoy the fact we already recycle the inebriated raspberries left over from producing Pinkster as Boozy Berries and Gin Jam, many buying all three products together, so this next step worked for them too.
“With wine, bag-in-box has often been synonymous with poorer quality products. That’s clearly not the case in our instance and a pioneering premium brand like Pinkster should help tackle any perceived snobbiness.”
According to Recycle Now, the UK currently recycles around 50% of glass bottles and while this figure has doubled over the last five years, it still lags behind the European average.
“With consumer drinking and purchasing habits changing, we’re always looking at new ways to stand out from the pack,” added Holt.