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Tampico Beverages evolves brand image to stay relevant with consumers

By Mary Ellen Shoup contact

- Last updated on GMT

Tampico Beverages will rollout the new branding across all of its SKUs, VP of marketing, Marta Gerdes, said.
Tampico Beverages will rollout the new branding across all of its SKUs, VP of marketing, Marta Gerdes, said.
Tampico Beverages has unveiled a brand refresh that includes a new logo and packaging, appearing across its fruit-flavored juice products, website, and social media channels.

As the first update to its branding in roughly 12 years, the company seeks to convey a more fun, adventurous, and uplifting aesthetic with its refreshed branding to reinvigorate the consumer experience with the Tampico brand. The new logo features juice droplets emanating from the Tampico name and the letter “o”​ converted to a smile, the company pointed out.

Tampico_OldNew
(Left) Tampico before the brand update. (Right) Tampico's new branding.

The global juice concentrate market is projected to grow at a CAGR of 6.69% during the 2017 to 2021 period driven by new product launches, particular aseptic juice products, and increased marketing efforts, according to Research and Markets report.

“We strive to keep pace with our consumers,”​ Tampico Beverages VP of marketing, Marta Gerdes, told BeverageDaily.

“As we stay relevant with consumers’ habits and behaviors, we believe it was important to refresh our brand assets.”

The company’s new look will be supported by ‘Tampico Tuesdays’ brand activations across seven US cities: Chicago, Miami, Los Angeles, Atlanta, Houston, Dallas, and New York City.

Related topics: Juice Drinks, Smart Packaging

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