Yili launched the product in Tetra Top 200ml with large re-sealable screw caps.
Charles Brand, executive VP, product management and commercial operations at Tetra Pak said the new Tetra Pak TT/3 AD filling system has been designed to allow the particles to pass through seamlessly, and the new Tetra Top package uses a large re-sealable opening that makes it easy for consumers to drink the yogurt with large fruit pieces.
The company said including large fruit pieces within an ambient beverage product is a challenging process. The heating of the product must be done carefully to ensure the fruit pieces are not damaged or broken-down during the process, and the filling and packaging need to ensure even distribution of the fruit particles, keeping the quality and integrity of the final product.
The global market for ambient drinking yogurt is around 12.5bn packages, with expansion from China to South East Asia and the Middle East. The addition of large fruit pieces and cereal grains will further increase consumer interest with more products.