The rPET bottle will start rolling out in retail this month.
“This new bottle made from 100% recycled plastic for our namesake brand is the latest way we’re satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle,” Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, said.
The new 700mL bottle features Nestlé Pure Life’s updated branding and the company’s “How2Recycle” information, an initiative launched last year to make it easier for consumers to properly recycle by including a reminder to empty the bottle and replace the cap before recycling.
Since 2005, Nestlé Waters North America has reduced the amount of PET plastic in Nestlé Pure Life half-liter bottles by 40% and all of its single-serve bottles of Arrowhead Brand Mountain Spring Water and Nestlé Pure Life Purified Water produced in California are made with 50% recycled plastic.
“To accomplish this, we work with a number of strategic suppliers including CarbonLITE, one of the largest producers of food-grade, post-consumer recycled PET,” the company said in a statement.
Expanding recycled plastic supplier list
On a global scale, Nestlé Waters has made multiple strategic environmental partnerships and to promote sustainability across the PET value chain including the Trash Free Seas Alliance, and founding of the NaturALL Bottle Alliance with Danone to develop and launch a 100% bio-based bottle. It has also made investments in large-scale organizations such as the Closed Loop Fund and Keep America Beautiful, as well as start-ups like RecycleUp.
“We are also expanding our roster of suppliers to purchase even more recycled plastic, which we plan to use in our other bottled water brands across the country,” Nestlé Waters North America said.
While the new Pure Life bottle is made of 100% rPET, the cap and label are recyclable but not made from 100% rPET.