Water

The Italian Way considers the US a ‘mature and conscious’ market for Italian beverage exports.

Italy eyes the US beverage market for health-conscious, eco customers

By Beth Newhart

American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter...

Bottled water is the most recycled product in curbside recycling systems, topping soda bottles. Pic: Getty/SergeyKlopotov

Bottled water sales continue to rise in the US

By Beth Newhart

The International Bottled Water Association (IBWA) has revealed that Americans still favor bottled water over all other packaged drinks, after consuming 13.8 billion gallons of it in 2018.

Bottled water should be available everywhere, says 93% of Americans

By Beth Newhart

A new study from the International Bottled Water Association (IBWA) says that 93% of Americans want bottled water available everywhere drinks are sold, and prefer it over all other beverages, furthering its rise to the no. 1 soft drink in the world.

Refreshment beverages have outperformed both traditional beverages and alcohol in recent years. Pic: ©GettyImages/diego_cervo

Bottled water dominates 2018: Sparkling and value-added options surge

By Beth Newhart

Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...

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