Damm UK takes stake in Dalston’s Soda Co
Damm UK has acquired a stake in London-based soft drinks company Dalston’s Soda Co as part of its strategy to diversify its beverage portfolio.
Beer & cider
Shandy Shack unveils brand refresh as fruit beer demand heats up
The SHS Drinks-owned brand has redesigned its packaging and aligned its range to 2.5% ABV as it looks to capitalise on growing demand for fruit beer and shandy, with new entrants including PepsiCo’s 7UP Pink Shandy.
New product development
New beverage launches: Kocktail glass RTD, Piña Colada cider and more…
Functional drinks, flavoured waters and gut health beverages continue to drive innovation as brands unveil new launches aimed at health-conscious consumers
World Cup: Carlsberg wins, global beer uplift falls short, Americans drive pre-mix cocktail boom
Carlsberg was the biggest winner among brewers during the FiFA World Cup while global beer sales fell short of those predicted, investment bank Morgan Stanley has revealed.
New product development
New beverage launches: Capri Sun ice lollies, Nichols x My Protein…
Protein-enhanced beverages, plant-based formats and nostalgia-led activations see brands tapping into some of the fastest-growing opportunities across the drinks sector
Boomers become the generation of moderation
Baby Boomers are becoming the generation of alcohol moderation while Gen Zs are now aligning their drinking with the wider adult population.
The brands turning alcohol-free into drinks’ hottest category
No longer content to imitate beer, wine and spirits, a new generation of alcohol-free drinks is creating entirely new occasions, flavours and functions, and consumers are drinking it up
James Watt mounts new bid to ‘bring BrewDog home’
BrewDog co-founder James Watt has formally submitted a new offer to buy back the company from Tilray.
UK no and low beer sales hit “record” highs
No and low beer sales in the UK have hit record highs and it is forecast that over 64m pints will be sold during June, July and August.
World Cup drinks sales boom continues
Drinks sales in UK pubs and bars received a boost as consumers flocked to watch the England vs Mexico match in the early hours of Monday morning.
Calls for UK beer market competition investigation over domination of global brewers
A major consumer group has called for an investigation into the UK beer market, warning of the domination of global brewers in the pub and bar sector.
Supermarkets globally ramp up investment in own-label alcohol ranges
Supermarkets globally are pouring investment into their own brand food and drink ranges as they look to capture more customer spend, with alcohol becoming an increasing important part of the mix
Damm fuels growth strategy with international expansion
Spanish drinks producer Damm, known for its Estrella Damm lager, is initiating a new growth phase to double revenue by 2030 by continuing with its international and diversification strategy
Impossibrew taps into growing demand for functional alcohol-free drinks
UK-based alcohol-free beer brand Impossibrew is tapping into growing demand for functional non-alcoholic beverages after increasing its revenue by 9,500% with the help of AI.
The changing fortunes of alcohol in a K-shaped economy
Changing drinking habits and inflation are shaking up the economics of alcohol
Alcohol shake-up: Staying in is the new going out
Inflation is pushing more people to drink at home - and opening up unexpected opportunities for alcohol brands
The world’s top alcohol brands
Kantar BrandZ reveals which brands dominate the global beverage alcohol market
What makes the best alcohol brands stand out?
Kantar BrandZ’s rankings shows a 7% decline in value of the world’s top 20 alcohol brands. So what’s the key to building a powerful brand in this new era?
Soccer strategies: How can bars and pubs make the most of the World Cup?
In Europe, most matches will start late in the evening. Will the events still drive drinks sales?
BrewDog co-founder to launch new beer brand
James Watt announces the launch of Second Best. Coming almost 20 years after BrewDog’s debut, what will be different?
It’s time to stop painting Gen Z as teetotal
At 15% ABV, BuzzBallz shows Gen Z still has plenty of appetite for alcohol. And it’s not the only brand finding success with this demographic
Why Guinness is bucking all the trends in alcohol
The stout continues to see viral popularity despite alcohol’s decline
New product development
New beverage launches: Fibre shots, Capri Sun, Captain Morgan and more…
Non-alcoholic beer and mid-strength wine, fibre shots, hydration pouches and flavour-led spirits are top of the agenda for brands
Heineken enjoys premium boost in Q1 sales: but warns of Iran impact
After a difficult 2025, Heineken has seen a ‘solid’ first quarter but warns of an increasingly complex and uncertain macroeconomic environment
Shanghai alcohol warning label trials in full swing across online and offline sales
Alcohol warning label trials move into full implementation in China’s most populous city Shanghai, with strict requirements for retailers across online and offline sales channels
Lidl to open its first ever pub, as private label readies to shake up alcohol
Private label is evolving, fast: and the alcohol aisle is the next target
What’s the outlook for craft beer in 2026?
While US craft beer volumes were down in 2025, brewers are finding pockets of growth
Building an alcohol-free beer brand: Secrets to success from Athletic Brewing and Lucky Saint
These top independent brewers have helped build up the non-alc beer category
New product development
New beverage launches: Diageo whiskey, mango beer, Creamsicle shake…
Brands across beverages are leaning into functional benefits, nostalgia and bolder flavour profiles as companies expand portfolios to capture evolving drinking occasions and consumer expectations
Top trends in beverage alcohol in 2026
The beverage industry is under a structural reset. Where are the key areas for growth?
AB InBev, Heineken, Molson Coors: How the biggest brewers are future-proofing their businesses
There’s no quick fix for the structural challenges in the beer category. So what strategies are the world’s biggest brewers turning to?
Brewers’ global search for growth opportunities
Beer volumes in the US and Western Europe are now in long-term decline. Where might other opportunities lie?
Craft beer shake-up as Tilray buys BrewDog’s US business
Can Tilray, the NY-headquartered CPG company, become a top 3 US craft brewer?
Asahi profit dips after Japan cyberattack, Europe weather woes
Beverage giant Asahi has reported a decline in profits after its Japan business was hit by a cyberattack last September, underscoring growing digital vulnerabilities across the food sector
Can George Clooney replicate his Casamigos success in non-alcoholic beer?
George Clooney has teamed up with his Casamigos co-founders to launch Crazy Mountain, a new non-alcoholic brew
Could beer byproduct help create better cultivated meat?
Brewers spent yeast holds the potential to create cultivated meat that better matches the mouthfeel and texture of animal products
How Tilray is turbocharging growth with BrewDog acquisition: ‘We’re accelerating our strategy by years!’
Acquiring the Scottish craft beer brand takes American CPG company Tilray global
How Diageo will push its premium power - without the premium price tag
Forget all the noise about alcohol-free and GLP-1 drugs: the fundamental problem for spirits is people have less money to spend, says Diageo CEO Dave Lewis
New beverage launches: Sanpellegrio, mid-strength wine, Aviation gin and more…
Brands across spirits, wine, soft drinks and energy are pushing seasonal innovation, category expansion and premium cues
The rise and fall of BrewDog
Punk beer brand BrewDog was the pioneer of the UK craft beer movement: but this month was sold in a cut-price deal to America’s Tilray Brands. What happened?
Tilray Brands acquires BrewDog
Rising US CPG company Tilray Brands is the new owner of the BrewDog craft beer brand and selected UK assets
Three things ‘Drastic Dave’ will change, right now, at Diageo
Seven weeks into the job, CEO Sir Dave Lewis has identified where he’ll start making changes
Weak US sales drag Diageo results down
Diageo has lowered its sales guidance for the year, with US sales weaker than expected in H1
BrewDog put up for sale
BrewDog has appointed financial experts, AlixPartners, to explore options for the future of the business
AB InBev champions strength of megabrands in difficult beer market
AB InBev remains confident in the fundamental strengths of the beer category: and the power of brands such as Corona and Michelob Ultra
Why Sake is on a runway for global growth
The traditional Japanese beverage taps into top consumer demands for premium drinks with authenticity and craftsmanship; as well as offering a versatile lower alcohol option as a base for cocktails and more
Constellation Brands announces next CEO
Bill Newlands will retire in April: and Nicholas Fink will take over as the company’s next president and CEO
Gen Z is drinking again, but alcohol is still in trouble
Alcohol consumption is in decline, and not just because of the allegedly health conscious young
Heineken to cut up to 6,000 jobs as beer consumption weakens
Heineken will cut between 5,000 and 6,000 jobs over the next two years
The rise of clean alcohol
Widespread demand for clean label is finally reaching the alcohol category