Beer

How to 'craft' the best protection for your beer brand

How to 'craft' the best protection for your beer brand

A strong brand sets a craft beer apart from the competition and the strength of that brand, at least in part, lies in how well it is protected. Jeremy Drew and Ben Mark of London headquartered law firm RPC look at how craft brewers can protect their beer...

Picture: Getty Mankin

Feral Brewing sold to Coca-Cola Amatil

Australian craft brewer Feral Brewing Company has been sold to Coca-Cola Amatil, allowing the brewer to access the beverage giant’s distribution network and ‘put its beers in front of thousands more craft beer consumers’.