Soda: taxes & regulation

Make water and seltzers available at checkouts instead of soda, says CSPI. Pic:getty/edhonowitz

‘Keep soda in the soda aisle’, says CSPI

By Rachel Arthur

The Center for Science in the Public Interest (CSPI), a US consumer advocacy organization, is urging the country’s top food retailers and sugary drink manufacturers to remove sugar-laden drinks from impulse buy locations in stores.

Pic:getty/azatvaleev

Could warning labels on soda reduce consumption?

By Rachel Arthur

Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....

Pic:getty/bymandesigns

A future of fizz or going flat? The soft drinks industry post-2020

By Danielle Jackson, Strategic Planner, ZEAL Creative

The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.