Liquid I.V.'s mission is all about enhanced hydration: and it's quadrupled in size since 2020 to become the #1 powdered hydration brand in the US. Mike Keech, CEO, tells us how it's got there - and how billion dollar brand status is in...
The Chinese dairy major will leverage microencapsulation in order to fortify products such as heat-treated dairy beverages, providing additional health benefits to consumers.
UK functional drinks brand COMMON is celebrating a six-figure seed investment round from a host of pioneers in the F&B industry: with investors including James Watt (BrewDog co-founder). That level of interest shows that the mushroom drink category...
Singapore start-up Flojo has debuted its sparkling drinks formulated with botanical ingredients aimed at supporting cognitive function, strengthening immune system, and improving mood and mental clarity.
Fast&Up is adding new variations of its electrolytes products, including ready-to-drink and powder stick packs, as it seeks to capture greater market share in the hydration sector.
A class action lawsuit accusing better-for-you soda maker Poppi of misleading consumers about the prebiotic benefits of its beverages could force the industry to standardize marketing for these ingredients, according to one industry player.
'Holistic hydration' and 'hydration+' appeared as popular concepts across the Vitafoods tradeshow in Geneva earlier this month, with Arla Foods Ingredients and PharmaLinea offering dynamic options.
Hindustan Unilever India (HUL) hopes that recent deflation in milk prices as well as investments to make its nutrition brands such as Horlicks and Boost more accessible will aid its financial performance.
Dutch brand Nightwatch is aiming to ride the plant-based wave in Asia by launching an all-natural, and caffeine-free energy drink for ethically-minded consumers.
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
The Food Safety and Standards Authority of India (FSSAI) is clamping down on e-commerce websites selling “health drinks”, as there are currently no regulations set in place for such products.
Hydration brand Liquid I.V.’s new packaging and summer ad campaign help “optimize and modernize” the brand “without disrupting shopability at shelf,” Brittany Shaw, the company’s senior brand director told FoodNavigator-USA.
Mio liquid water enhancers’ brand refresh blends flavor and function to provide a simple solution for consumers with multiple beverage needs, as well as bright packaging that communicates wellness, Samantha Mills, director of brand communications for...
Tea has been recognised for its health benefits for centuries. It boasts links to everything from aiding cardiovascular health to boosting the immune system, but could tea also help to prevent COVID-19?
Beverage brand MyMuse worked closely with social media personality and singer Dixie D'Amelio to develop a new caffeine-free, passionfruit-flavored functional soda and enhance the company's symbiotic influencer marketing strategy as “a brand...
A longevity coffee product is set to be relaunched with a tweaked formulation in an effort to crack the lucrative China market after its first iteration achieved sales success in more than 40 countries.
Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.
Japanese firm DyDo DRINCO recently released functional beverages targeted at skin-conscious female consumers, as well as beverages fortified with magnesium and vitamin D, nutrients that the firm says is lacking in the Japanese diet.
Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...
Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.
Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...
Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.
The gut health trend is one of the single biggest changes to hit the food and drinks industry in recent decades. So what are gut-loving consumers buying and what gut-friendly products will we see next?
Emphasizing the value of exisiting products appeared to trump breakthrough innovation this year at Natural Products Expo West where many companies either introduced smaller sizes of existing SKUs to lower the entry point or more prominently called out...
Award winning actor Gillian Anderson is harnessing the power of botanicals to cater to an underserved market. We ask which ingredients align to which need state.
Consumers are demanding additional functional ingredients in beverages as they look for products to support their mental and physical energy while attaining hydration goals.
Pro- and prebiotic sparkling drink brand wildwonder released a Raspberry Lychee flavor and is preparing to seek out additional funding to help grow the retail footprint of the Asian heritage-inspired beverage, company founder and CEO Rosa Li told FoodNavigator-USA.
Japanese dairy giant Meiji is set to release a new Foods with Function Claims (FFC) product that it says would support eye accommodation and improve sleep quality.
Givaudan is tapping into the active nutrition market with flavour-focused food and drink concepts to appeal to the broader demand for immunity, relaxation, focus and physical health.
Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of caffeine.
China National Food Industry Association (CNFIA) is to set industry standards for electrolyte beverages, including its definition, technical and manufacturing, testing, labelling, and packaging requirements.
Milk alternatives are the most mature category in alt dairy, but while food brands have largely addressed sensory and functional challenges, nutrition is still lacking.
Functional food frontrunner Kuli Kuli Foods is moving beyond its flagship star ingredient moringa, which it helped introduce to the US over the past decade, to champion other “medicinally potent” and climate-smart “superfood” ingredients that deliver...
Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...
Tummy Buddies, a start-up from Australia, has created a range of synbiotics flavoured water designed to address what it perceives as a lack of gut health products for toddlers.
Aussie brand Savvy Beverage has called out what it believes is the prevalence of highly priced functional beverages that contain inadequate beneficial ingredients, imploring greater honesty and transparency among companies to advance the emerging category....
Kirin has reported strong revenue growth for its non-alcoholic beverage business, driven by demand for health functional drinks and especially those in small-volume PET bottles, the company said in its FY2023 financial results.
Functional mushroom brand Odyssey Elixir raised $6m, which will help it keep up with inventory and expand its distribution, including in c-stores, company founder and CEO Scott Frohman told FoodNavigator-USA.
The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide with its new functional product lines inspired by consumer...
Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder...
Kombucha maker Health-Ade is throwing its hat into the prebiotic soda ring again with SunSip, as consumers continue to seek out gut-health claims in the carbonated beverage category.
Just over a year after announcing plans to merge, Danish enzyme and cultures suppliers Novozymes and Chr Hansen have joined forces under a new company name: Novonesis.
PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.
