Functional Beverages

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

Refreshment beverages have outperformed both traditional beverages and alcohol in recent years. Pic: ©GettyImages/diego_cervo

Bottled water dominates 2018: Sparkling and value-added options surge

By Beth Newhart

Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...

Products containing CBD do not provide a ‘high’ as often associated with marijuana and can be sold anywhere in the US.

Sprig CBD sodas expand to nine states

By Beth Newhart

After being one of the earliest developers of THC-infused beverages, California-based Sprig entered the CBD market this year with a line of CBD sparkling sodas. These sodas are now sold at retailers in nine states.

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