Functional Beverages

Pic:gettyimages

From plain to premium: Adding value in bottled water

By Rachel Arthur

While bottled water may fundamentally be the simplest of beverages, the category is evolving with an explosion of flavors, fortification and functionality to offer something more to today’s consumers.

Harry Cowan, commercial director & Miguel Ferreira, operations manager. Photo: BV Dairy.

‘Increasing appetite for cultured drinking products that have associated health benefits’

BV Dairy signs contract to bottle 4 million cultured milk drinks a year

By Jenny Eagle

BV Dairy, a UK manufacturer of specialist dairy products has made an historic move into contract packaging after signing a long-term deal to produce bottled kefir cultured milk drinks.

The category of nutritional beverages is growing with a variety of products for different needs. Pic:©iStock/AntonioGuillem

Guest article

Nutritional dairy beverages

By Bent Oestergaard, managing director OCon ApS

Nutritional beverage (Nutri-Bev) is a new example of product crossover between the dairy and food & beverage industries.

The ASA said Bio-tiful Dairy's kefir ad breached the CAP Code.

Bio-tiful Dairy kefir ad falls foul of ASA

By Jim Cornall

A poster for UK kefir company Bio-tiful Dairy’s Kefir drink has been found by the Advertising Standards Authority (ASA) to be in breach of advertising rules.

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