While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...
Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.
Caribou Coffee is switching up its consumer model this fall by testing small-format ‘Little Blue Cabin’ stores in its home state of Minnesota. The Cabins will feature Caribou’s new line of caffeinated, sparkling beverages.
Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.
While there is something of a Gold Rush mentality driving parts of the CBD market right now, “there will be a lot of winners in this space, if brands can create a credible product and tell the appropriate story,” predicts one new player in the space.
Pumpkin and maple-flavored beverages seem to crop up earlier each year, with most major tea and coffee chains now announcing their autumn offerings in mid-August. We round up what’s new and when favorites return.