Functional Beverages

Consumers want hydration and more from beverages, in order to cope with busy lives. Pic:getty/romolotavani

Functional drinks get top spot in US health and wellness beverages

By Rachel Arthur

Functional and fortified beverages were the best performers in US health and wellness beverages in 2016, with strong continued growth testament to consumers’ interest in the category. Meanwhile, the sustained growth of energy and sports drinks – which...

REBBL's organic coconut milk elixirs (MRSP $3.99), which are sweetened with coconut sugar and stevia extract, contain 120-190 calories per 12oz bottle

‘The worst thing you can do is lose your focus when your brand is taking off like a rocket ship’

REBBL CEO: We’re moving towards a $20m+ run rate

By Elaine Watson

Adaptogens are still a novel concept for most US consumers, but the success of REBBL – an organic coconut milk-based beverage brand packed with ashwaganda, turmeric, and other staples of Ayurvedic medicine – suggests the ‘super herb’ concept has legs,...

Pic:gettyimages

From plain to premium: Adding value in bottled water

By Rachel Arthur

While bottled water may fundamentally be the simplest of beverages, the category is evolving with an explosion of flavors, fortification and functionality to offer something more to today’s consumers.

Harry Cowan, commercial director & Miguel Ferreira, operations manager. Photo: BV Dairy.

‘Increasing appetite for cultured drinking products that have associated health benefits’

BV Dairy signs contract to bottle 4 million cultured milk drinks a year

By Jenny Eagle

BV Dairy, a UK manufacturer of specialist dairy products has made an historic move into contract packaging after signing a long-term deal to produce bottled kefir cultured milk drinks.