Functional Beverages

Source: Getty/Holly Wilmeth

Smoove's prebiotic beverages place African culture in the spotlight

By Deniz Ataman

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.

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Euromonitor predicts consumer trends for 2024

By Olivia Brown

Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.

Pic: getty/cienpies

Navigating the EU packaging legislation: key insights for sports foods businesses

By Luca Bucchini, Chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the last few years, as part of the EU Green Deal, policy makers have focused their efforts on introducing a series of highly ambitious regulations that mean to bring sustainability to every step of the food chain. Among others, a legislative file...

Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

 Q&A with ZOA ahead of pre-workout powder launch

Q&A: ZOA talks growth and evolution ahead of pre-workout powder launch

By Asia Sherman

ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...

Celsius hits $1bn brand status with PepsiCo's help

Celsius hits $1bn brand status with PepsiCo's help

By Ryan Daily

Better-for-you energy drink brand Celsius leverages its PepsiCo partnership to reach $1bn in sales while exploring how to bring consumers into the category with unique flavors, CEO John Fieldly shared during the Goldman Sachs Global Staples Forum this...

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