Beverage Entrepreneurs

The new essence range is considered an addition to hops, not a replacement to traditional dry hopping and hop pellets. Pic: Getty/5PH

Synergy’s water soluble hop essences tackle beer and soft drinks

By Beth Newhart

At IFT last week, Synergy Flavors debuted a new line of Synergy Pure Hop Essences as an alternative to traditional dry hopping. The water soluble ingredients are designed for beer, but can also be used with soft drinks like sparkling water, kombucha and...

Bartek displays brand relaunch at IFT

By Beth Newhart

On its 50th anniversary in business, Bartek Ingredients debuted a brand relaunch at the 2019 Institute of Food Technologists show (IFT) in New Orleans. The Canada-based company manufactures malic and fumaric acid for use in beverages and confectionery.

It’s likely the craft beer industry has reached its growth peak and will continue dealing with its overcrowded market. Pic: Getty/Picnote

US craft beer slows while spirits take off

By Beth Newhart

The Association for Packaging and Processing Technologies (PMMI) has released a new report on machinery and automation trends among breweries and distilleries, who are scaling back on production goals and diversifying offerings to stay competitive.

“The technology allows the craft side of coffee to replicate what’s so exciting about experiencing unique coffee.”

Shelf-stable RAIN tech could change the canned coffee space

By Beth Newhart

A concern in the RTD beverage industry is maintaining freshness and quality with a long shelf life. Special, crafted drinks like cold brew coffee struggle with this the most, but brewing technology from BKON is now extending product drinkability.

Consumers don’t want to be ‘couch-locked’ all day because of an edible, so the effects of Phyx only last about an hour.

New THC water offers alcohol alternative ‘Phyx’

By Beth Newhart

Joining the market of cannabis-infused products is Phyx, a THC flavored sparkling water, which hopes its low-dose and fast-acting formula will better perform as an alcohol replacement.

When it comes to purchasing behavior, product knowledge is even more important than taste physiology. Pic: Getty/Rawpixel

Should brands be marketing to ‘supertasters’?

By Beth Newhart

Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

The machines are currently available to preorder online and retail for $399.

Drinkworks Home Bar expands beyond St. Louis

By Beth Newhart

A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.

Most of the kombucha available in Malaysia now is imported, particularly from Australia and America. Pic: Getty/boyarkinamarina

Reviving Malaysia’s kombucha tradition

By Richard Whitehead

It’s not often that people think of a small country in Southeast Asia as a trendsetter, but when it comes to kombucha, Malaysia saw the now-fashionable fermented tea rise to wild levels of popularity—and then wither away—years before the first hipster...

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