Beverage Entrepreneurs

Good zero and low alcohol brands have succeeded in understanding the lifestyle – or desired lifestyle – of their drinkers.

How to craft a zero-alcohol brand world

By Chris White, Managing Director, This Way Up

As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...

© Equinox

Record sales for organic kombucha firm during pandemic

By Liza Laws

Equinox Kombucha started off being brewed in a kitchen in Calderdale, Yorkshire, after a couple of intrepid travellers returned from Asia wanting to bring the live culture and all its benefits with them.

Pic:getty/patterson

Dry January sales up on last year

By Rachel Arthur

UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.

Science trio creates all-natural brain-boosting beverages

Science trio creates all-natural brain-boosting beverages

By Nikki Hancocks

A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.

stock pic: getty/master1305

Heineken acquires Brixton Brewery

By Rachel Arthur

Heineken has acquired full ownership of London’s Brixton Brewery, following the acquisition of a minority stake in 2017.

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

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