Beverage Entrepreneurs

Cusa Tea launched its sixth flavor, organic chai, at Expo West last week.

Expo West 2018

Cusa Tea sets out to change perception of instant tea

By Mary Ellen Shoup

Cusa Tea is tapping into a missed opportunity in the instant tea category where founder Jim Lamancusa believes major players are not adequately replicating the experience and taste of a freshly brewed cup.

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