Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
Vertically integrated and socially-conscious tea company, Vahdam Teas, secured $2.5m in its Series B funding round led by Fireside Ventures to ramp up its customer acquisition rate and fuel its direct-to-consumer business in the US.
Coca-Cola Amatil and The Coca-Cola Company have announced a joint acquisition of a 45% minority interest in Australia’s Made Group, which is behind beverage and dairy brands such as Cocobella, Rokeby Farms, Impressed and NutrientWater.
Indian juice company finds right formula as brands jockey to differentiate
“One rainy day, an August afternoon, when you had just come home from school, completely drenched. Tearing a page from your math notebook, you ran outside to make a tiny boat and launch it into the biggest puddle you could find! Mom would then call your...
By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.
Coffee brand Rise Brewing Co. has introduced a line of ready-to-drink nitro cold brew lattes, including two flavors made with oat beverages. Consumer demand and ‘flavor profile’ drove the decision to use dairy alternatives, the company said.
UK start-up DVees is on a mission to bring West African flavours to Western Europe, starting with a hibiscus-infused drink and range of condiments. "You can find West African food if you look for it, but it's not accessible or beautifully presented,"...
Scotland’s rich heritage in whisky gives Scottish gin a strong springboard for success, according to husband and wife duo Martin and Natalie Reid, who founded The Gin Cooperative earlier this year to promote the spirit both at home and abroad.
Popular meal replacement drink Soylent launches in the UK this week, hoping to capitalize on its US success with its first global expansion. With research showing that skipping meals is becoming more commonplace in the UK, Soylent believes it can fill...
Estonia-based ÖselBirch has developed a line of fresh and fermented organic birch waters that it wants to expand into other European markets and eventually develop into fortified, functional beverages.
Powell & Mahoney Craft Cocktail Mixers have switched from plastic top packaging to corrugated paper boxes for its multipacks in an effort to be mindful of the environment and generate more shelf impact.
Cannabis-infused food and drinks are hitting the niche market for medical and recreational consumers. Vertical and Form Factory have partnered up to drive a series of brand launches in California over the coming months - with plans to expand further over...
Los Angeles-based Cave Shake – a ready-to-drink (RTD) vegan, ketogenic shake brand – said that despite droves of consumers ‘going keto’, the company is taking a steady, targeted approach to becoming the #1 brand in the category guided by a recent investment...
Drinkfinity – PepsiCo’s vessel and pod beverage system – has entered the coffee category with the launch of two Americano pods: offering ‘an entirely new iced coffee experience’.
