Beverage Entrepreneurs

Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit. Pic: ©GettyImages/JuliaMikhaylova

How influencer marketing is buoying craft spirits brands

By Beth Newhart

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

Indian juice company finds right formula as brands jockey to differentiate

Paper Boat floats down a stream of confidence in indigenous flavours

By Richard Whitehead

“One rainy day, an August afternoon, when you had just come home from school, completely drenched. Tearing a page from your math notebook, you ran outside to make a tiny boat and launch it into the biggest puddle you could find! Mom would then call your...

AI beer, robotic cocktail makers, and connected cocktail libraries - what next for digital?

Guest article

Digital remains untapped by drinks firms

By Jon Reay, founder, Rewrite Digital

By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.

Rise struggled with sourcing oat ‘milk’ that was up to their standards because they place a strong emphasis on organic ingredients.

Organic nitro cold brew oat beverage lattes launching

By Beth Newhart

Coffee brand Rise Brewing Co. has introduced a line of ready-to-drink nitro cold brew lattes, including two flavors made with oat beverages. Consumer demand and ‘flavor profile’ drove the decision to use dairy alternatives, the company said.

Chapman is a sparkling drink that blends botanical flavours and hibiscus flowers. © DVees

DVees brings West African flavours to Europe with 'accessible' formats

By Niamh Michail

UK start-up DVees is on a mission to bring West African flavours to Western Europe, starting with a hibiscus-infused drink and range of condiments. "You can find West African food if you look for it, but it's not accessible or beautifully presented,"...

Cacao, Cafe Mocha and Original will be available exclusively on Amazon.co.uk starting September 18.

Soylent ‘cult following’ in the US leads to UK launch

By Beth Newhart

Popular meal replacement drink Soylent launches in the UK this week, hoping to capitalize on its US success with its first global expansion. With research showing that skipping meals is becoming more commonplace in the UK, Soylent believes it can fill...

Cave Shake aims to be the #1 brand in the RTD ketogenic beverage category, according to CEO of L.A. Libations.      Image: Instragram @caveshake

Cave Shake to take on new markets with investment from L.A. Libations

By Mary Ellen Shoup

Los Angeles-based Cave Shake – a ready-to-drink (RTD) vegan, ketogenic shake brand – said that despite droves of consumers ‘going keto’, the company is taking a steady, targeted approach to becoming the #1 brand in the category guided by a recent investment...

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