Premium Indulgence

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From plain to premium: Adding value in bottled water

By Rachel Arthur

While bottled water may fundamentally be the simplest of beverages, the category is evolving with an explosion of flavors, fortification and functionality to offer something more to today’s consumers.

Adult soft drinks: What flavors appeal to consumers?

Adult soft drinks: What flavors appeal to consumers?

By Rachel ARTHUR

Adult soft drinks are gaining in popularity: but what flavors appeal to this audience? From the beer cues of brewed soda to the sour tang of vinegar, natural ingredient company Döhler explores the tastes that are appealing to today’s consumers.