Windsor is a premium Scotch Whisky with an ‘unique taste and bottle shape’. Launched in 1996, the blended scotch whisky portfolio offers a selection of fine grain whiskies and malt whiskies, including malt whisky from the Royal Lochnagar distillery – the brand home of Windsor Scotch Whisky.
Korea is the top market for the brand. The brand’s buyer, PT W Co., is sponsored by Pine Tree Investment & Management Co., Ltd., South Korea's leading alternative investment firm.
The transaction includes the sale of 100% of the shares of WG from Diageo Atlantic B.V. to PT W Co., Ltd.
John O'Keeffe, President, Asia Pacific, Global Travel and India for Diageo said: “This transaction reflects Diageo’s disciplined approach to capital allocation and further highlights our continued track-record of active portfolio management. We remain fully committed to Korea and our international spirits and beer business.
"Our position in the market remains strong as premiumisation trends persist and consumer interest in categories like international whisky continues to grow.”