Juice Drinks

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

Pic:getty/azatvaleev

Could warning labels on soda reduce consumption?

By Rachel Arthur

Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....

Fogg has engineered and created an alternative to manual changeovers. Pic: Fogg

News in brief

Fogg improves automated cap chute changeover

By Jim Cornall

US manufacturer of rotary filling systems for the liquids industry, Fogg Filler, has created the option for an automated chute changeover for different caps.

GettyImages-Micha Wolf

Nestlé’s net zero roadmap: ‘We have no time to lose’

By Katy Askew

Swiss food giant Nestlé wants to halve its emissions by 2030 and achieve net zero by 2050. “We have no time to lose,” CEO Mark Schneider told journalists at an event detailing how the company plans to get there.

Juices are an attractive base for personalized beverages, given they already contain real nutritional ingredients. Pic:getty/mizina

Do consumers want personalized beverages?

By Will Cowling, marketing manager, FMCG Gurus

Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...

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