Australia’s alcoholic drinks sector has started the year with a fight on two fronts, leading industry leaders to give both barrels to new government drinking guidelines and accusations from academics that it provides a ‘distorted view’ of scientific evidence’...
Entering into 2021 with a spirit - and brand ethos - of optimism, two British entrepreneurs have launched a non-alcoholic botanical spirit which embodies the vibe of their adopted home of Los Angeles.
By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
Scotland’s whisky industry and biotechnology innovators are continuing to up their game to try and find new sustainable solutions from whisky co-products such as animal feed, while a new barley based vodka from Finland sees benefits for pig farmers as...
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
The South African alcohol industry has pledged to withdraw support for, or association of brands with, major entertainment events over the festive period: saying they will not associate themselves with activities that have the potential of attracting...
Asahi Beverages, which now owns Australia's Carlton & United Breweries (CUB), has sold online alcohol retailer BoozeBud back to the business’ founders.
A whiskey flavor chemistry program is under way at the University of Tennessee Institute of Agriculture: with scientists using flavor chemistry to advise distillers how to achieve their desired flavor goals consistently.
From black water to orange gin, the overaching trend in beverage colors is simple: young consumers want bright, bold and highly Instagrammable products.
Growth in RTD alcohol has exceeded Brown-Forman’s expectations this year: with the spirits giant championing a boom in Jack Daniel’s RTD and recent acquisition Part Time Rangers. But is the growth in RTD alcohol just a reaction to coronavirus or a long-term...
Embion Technologies, a spin-off of the Swiss Federal Institute of Technology in Lausanne, has entered into a joint development agreement with Japanese drinks giant Asahi Group Holdings to up-cycle brewing by-products into ‘super potent extracts’ for food...
