What's hitting the shelves? New launches in low and no alcohol

By Rachel Arthur

- Last updated on GMT

US 'social tonic' Hiyo launches Strawberry Guava
US 'social tonic' Hiyo launches Strawberry Guava

Related tags Npd NABLAB alcohol-free non-alcoholic Dry January

From canned cocktails to alcohol-free liqueurs, we take a look at some of the new products launching in the low and no alcohol category this month.

Beefeater introduces 0.0% alcohol

beefeter 00

Pernod Ricard’s Beefeater gin is launching Beefeater 0.0% in Spain. 

Inspired by the original Beefeater London Dry Gin, Beefeater 0.0% ’maintains the brand’s iconic citric and juniper-forward profile but without the alcohol, creating a perfectly balanced and refreshing drinking experience’.

Produced by adding the essence of Beefeater London Dry Gin’s classic recipe to the base, the botanical profile is achieved by using exclusively natural flavors.

Murielle Dessenis, Global VP Marketing Gins, said: “Over the last few years, we have seen the trend toward more mindful consumption increasing, as consumers become more health-conscious. As a consequence, they are changing the way in which they drink or socialise with others. We truly believe in conviviality, whether you choose to drink alcohol or not, and we are proud to be bringing to the no-alcohol category an elevated option, removing the need to compromise or miss out on the occasion. Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol.”

Beefeater 0.0% will launch initially in Spain with a RRP of €15.34 for a 70cl bottle, where it will complement Beefeater’s existing moderated drinking range and offer a complete range of low and no options to what the brand terms ’Spanish Urban Explorers’.

Everleaf launches canned cocktail

tayer everleaf

Non-alcoholic aperitif Everleaf and London cocktail bar Tayēr + Elementary have teamed up to create a new RTD cocktail: Blood Orange + Timur Pepper Highball.

The drink is made with Everleaf Forest, juicy blood orange and a burst of Timur spice: resulting in a ‘naturally complex and bittersweet serve with citrusy, spicy notes’.

The drink was created in collaboration with Everleaf founder Paul Mathew and the Alex Kratena and Monica Berg of Tayēr + Elementary, and is available to purchase in a 250ml slimline can.

Hiyo's social tonic


California non-alcoholic beverage brand Hiyo has launched a new flavor in its ‘social tonic’ lineup: strawberry guava.

The drink has a vibrant and tangy blend of flavors with ‘the sweet zest of ripe strawberries smoothly transitioning into the exotic essence of guava with a flavorful finish’.

It also contains two functional ingredients, lemon balm and passion flower.

The new flavor – which can be found online and in 350+ Sprouts Farmers Markets across the US - joins peach mango, watermelon lime and blackberry lemon. The drinks are all USDA Organic Certified, 0% ABV, non-GMO, vegan, gluten-free and 30 calories per can.

Paulaner Weizen Radler


Paulaner USA – the US importer for German beer heavyweight Paulaner Brewery – is launching Paulaner Weizen Radler 0.0% this month.

“As the demand for non-alcoholic alternatives continues to rise in the United States, it is important for the brewery to craft a brew that meets the needs of this growing customer base,” said Steven Hauser, president and CEO of Paulaner USA.

“With the launch of Paulaner Weizen Radler 0.0%, we’re thrilled to release what we know to be a great choice for consumers searching for this alternative.

“With the distinctive Paulaner taste, Paulaner Weizen Radler 0.0% is a testament to the brand's brewing expertise and proven dedication to delivering an unparalleled drinking experience. Brewed to perfection, this new addition to the Paulaner portfolio stays true to the Paulaner brand, offering an alcohol-free experience without sacrificing flavor or craftsmanship.”

Pale Ale pint

days pale ale

Days Brewing – a London-based 0.0% alcohol-free brand – has launched its Pale Ale into a packaged 568ml pint format.

Claiming a world first for alcohol-free beer, the format allows bars and pubs to serve the perfect 0.0% pint without risk of contamination, wastage or spoilage: while 2% of sales also go to worthy causes.

The company has secured shelf space in Tesco, Waitrose, Ocado and most recently Sainsbury’s.

Alcohol-free liqueurs

giffard alc ffree

French liqueur and syrup company Giffard has launched a new alcohol-free range.

The new range of four flavors brings Elderflower, Grapefruit, Ginger and Pineapple to the UK market, aimed at helping bartenders improve their non-alcoholic cocktail selection.

Inspired by its classic range of liqueurs, Giffard has developed a its alcohol-free range in which fruits and plants are macerated in wine vinegar. The result is drinks with great aromatic richness and a reduced level of sugar to bring complexity to a cocktail.

Non-alcoholic wine


No Alcohol Company (NoAlchCo) has launched its non-alcoholic wine collection in the US: featuring a selection of varietals including Rosé, Chardonnay, Sauvignon Blanc, and Cabernet Sauvignon.

NoAlchCo sources 100% California grapes for its wines, using traditional fermentation methods. Spinning cone column technology is then employed for vacuum distillation, removing alcohol while preserving the balance and complexity of each varietal. Post-alcohol extraction, the company reintroduces natural flavors without the use of sugar or artificial additives. 

A bottle retails at $28.99 for 750ml.

Surely Blanc

surely blanc

Texan non-alcoholic wine brand Surely is launching Blanc: an ‘unconventional’ new white blend.

Blanc follows the launch of Surely Non-Alcoholic Red Blend, and is the result of more than 55 rounds of variations and testing based on winemaker Jess Smith’s viticulture expertise and craft beverage developer Michael Colangelo’s background in organic and flavor chemistry.

A blend of Riesling, Symphony and Gewurztraminer grapes from California, the wine is dealcoholized and layered with botanicals and natural ingredients to create a bold flavor.

The wine is described as ‘refreshing yet complex, with notes of juniper, yuzu and botanicals layered with pear, apple and elderflower…. hints of hops, basil and spice round out the finish for a bold and satisfying non-alcoholic option.’

With its unique botanical blend, Surely Blanc was created to appeal not only to wine drinkers, but also to gin drinkers.  Surely Blanc also pairs well with spicy dishes like Indian Curry or Pad Thai and salty cheeses like aged Gouda and Gorgonzola.

The wine has allowed the non-alcoholic wine specialist to expand beyond a traditional wine making approach​, explains entrepreneur Ryan Hanson.

Optimist launches RTD Cali Spritz

optimist drinks

Los Angeles non-alcoholic distilled botanical spirits company Optimist has expanded into RTD cocktails with the launch of Cali Spritz.

Cali Spritz will be the first in a range of four alcohol-free ‘riffs’ on the original spirits range. The canned beverages are free from alcohol and refined sugar, certified organic, and created in Los Angeles from premium botanical ingredients.

Optimist’s four original spirits profiles draw inspiration from the varied landscapes of Los Angeles and its environs - salt-sprayed coastlines, verdant canyons, and arid deserts - and the diverse cultures that make the city unique.

The first RTD beverage takes their award-winning Cali Amaro spirit​a citrussy, herbal, woody blend that is reminiscent of a bitter, old-school Amaro but with a contemporary Cali twist, and mixes it into a bittersweet, effervescent, non-alcoholic-spritz-cocktail.

Inspired by sunshine, citrus trees, and the bitterness of LA traffic, the Cali Spritz ​is made with organic botanicals, including orange, pink grapefruit, mandarin, bay laurel, and wormwood, and is best served over ice with a slice of orange.

The RTD version also contains extra botanicals recognized for their so-called adaptogenic properties, including ashwagandha and schisandra, both to enhance flavor and amplify the potential for these cocktails to lift stress, enhance moments of connection and enable people to “bring their own buzz” to any occasion.

The new offering will soon be followed by other twists on the most popular drinks from Optimist’s repertoire using the remaining three blends, Smokey, Fresh, and Bright: explain the entrepreneurs behind the brand.

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