Trendspotting: What’s the ‘next big thing’ in beverage innovation?

By Rachel Arthur

- Last updated on GMT

Pic: getty/visualgeneration
Pic: getty/visualgeneration

Related tags Innovation Npd New product development Nutrition hydration functional beverages

From kombucha to kefir and from cannabis to coconut water, there’s no shortage of beverage innovation out there. But which ideas truly have the potential to shape the industry in the years to come? And how can innovators get a great idea off the ground and into the mass market? Join us this week in our FREE webinar where our expert panel of CEOs will address these questions.

Tune into our ‘Beverage Innovations’ webinar on Wednesday 8 November​ to hear fresh perspectives on today's market from our exceptional panel of serial beverage entrepreneurs and industry veterans.

And the webinar will also allow you, our audience, to put your questions to the panel!

From functionality to flavor development

Innovation in today's beverage market is coming from all directions. Beverage giants – think Coca-Cola and PepsiCo – are no longer simply about soda: they’re looking to develop new products and make careful acquisitions in particularly exciting categories.

Meanwhile, beverage entrepreneurs want to use their agility to get ahead on the next big thing as they explore niche categories and push beverage boundaries.

Functionality, sustainability, flavor development and customization are all set to play in increasingly large role in tomorrow's beverage market. But what challenges do they face from a crowded market and cost-of-living pressures?

The key to product development is knowing which innovations have a real chance for success - and which gimmicks won't live up to expectations. To tackle the subject, we've assembled an expert panel for our free-to-attend webinar...

Meet our panel

Our panel of CEOs come with hundreds of years of collective experience in identifying and building beverage brands.

Scott Miller​ is the CEO and co-founder of enhanced still water brand YESLY Water. But you might know his name from his wealth of experience in the beverage industry – most recently as CEO of Essentia, which was bought by Nestle USA in 2021. His reputation as an executive has been built around a people-first approach to conducting business and dealing with customers and vendors. He has recently published his first book, The Summit Mindset, which combines beverage expertise with insights on leadership, culture-building and career growth.

beverage innovation banner

Mark Mahoney​ is the CEO and co-founder of The Drinkable Company, a premium cannabis beverage brand with a mission to continuously provide consumers with a delicious and sessionable beverage experience with each available product. He is an accomplished serial beverage entrepreneur with nearly four decades of experience – having been involved with over 50 food and beverage brands during his career (you can find more about his experience in launching a cannabis beverage brand here​).

Jordan Bass​ co-founded functional healthy beer alternative HOP WTR after seven years at The Wonderful Company where he was Head of eCommerce and rapidly scaled the business to become leaders in CPG eCommerce. Jordan also held roles in corporate strategy and worked in venture capital. With more than a decade of strategic experience spanning technology, management consulting, finance and CPG, Bass, who comes from a long line of entrepreneurs and has this DNA in his blood, turned his SoCal backyard into a microbrewery and created a drink that would ‘satisfy our hop craving while keeping us hyped and hydrated’.

Join us on Wednesday 8 November​as we ask our expert panel to share their insights in mapping consumer trends, building beverage brands and identifying the ‘next big thing’ in the beverage world. If you can't attend on the live day then don't panic: register now​ to listen on-demand.

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