After just a year and a half in business, Surreal Brewing Company sells five varieties of alcohol-free craft beer out of northern California. They exhibited at this year’s Winter Fancy Food Show, sampling the latest release.
The non-alcoholic beer industry is growing steadily in North America, anchored by risk-taking brewers like Partake in Toronto. Wider acceptance has zero-proof IPAs cropping up in taprooms, bars and restaurants on both sides of the border.
A sober bar from Texas will take its alcohol-free drink partners and signature mocktails on tour to 15 cities across the US this year. It’s joined forces with ‘botanical bubbly’ Dry Soda in a shared mission to help people connect without alcohol.
The Australian non-alcoholic beverage industry has been urged to ‘shift gears’ and up the ante in order to hit its 2025 sugar reduction pledge targets after its latest progress report revealed a ‘significant’ 7% reduction overall.