Non-alcoholic beer is competing in a number of categories, from conventional beer to craft ale and soft drink, Nirvana Brewery co-founder Becky Kean tells FoodNavigator. “Ideally, in the future, it will just be seen as another style of beer.”
Alcohol-free Nirvana Brewery was born out of a love for craft beer. Three years on, demand for the category has grown ‘massively’, co-founder and director Becky Kean tells FoodNavigator: “People go crazy for it.”
After just a year and a half in business, Surreal Brewing Company sells five varieties of alcohol-free craft beer out of northern California. They exhibited at this year’s Winter Fancy Food Show, sampling the latest release.
The non-alcoholic beer industry is growing steadily in North America, anchored by risk-taking brewers like Partake in Toronto. Wider acceptance has zero-proof IPAs cropping up in taprooms, bars and restaurants on both sides of the border.