Soft Drinks & Water

SodaStream has gained in-store distribution for its zero-calorie flavors line, Fruit Drops.

SodaStream launches fruit essences line in US retailers

By Mary Ellen Shoup

Sparkling water brand SodaStream has introduced Fruit Drops - a range of bottled flavor essences - in US brick & mortar retailers, as the company aims to make sparkling water part of consumers' daily routines.

Flow will extend into the flavored water category with two new organic offerings.

Flow expands into flavored water territory

By Mary Ellen Shoup

Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.

Premium soft drinks is a particularly attractive opportunity, says Britvic Pic:getty/romanlsaykov

Christmas soft drink demand is set to soar, predicts Britvic

By Rachel Arthur

As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.

Pic:flickr/johndonges

Coca-Cola to double use of recycled plastic in PET bottles to 50%

By Rachel Arthur

Coca-Cola has announced a new set of sustainability commitments in Western Europe: saying it will ensure all packaging is recyclable or reusable; and aiming to collect 100% of its packaging. It will also use 50% recycled plastic in its PET bottles and...