Soft Drinks & Water

Flow will extend into the flavored water category with two new organic offerings.

Flow expands into flavored water territory

By Mary Ellen Shoup

Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.

Premium soft drinks is a particularly attractive opportunity, says Britvic Pic:getty/romanlsaykov

Christmas soft drink demand is set to soar, predicts Britvic

By Rachel Arthur

As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.

Pic:flickr/johndonges

Coca-Cola to double use of recycled plastic in PET bottles to 50%

By Rachel Arthur

Coca-Cola has announced a new set of sustainability commitments in Western Europe: saying it will ensure all packaging is recyclable or reusable; and aiming to collect 100% of its packaging. It will also use 50% recycled plastic in its PET bottles and...

Premium beverages with added-value priced affordably are on the rise, according to Mintel. ©GettyImages/Antonio_Diaz

Value consumers see premium appeal in private label products: Mintel

By Mary Ellen Shoup

While 43% of American consumers would describe their financial situation as “healthy”, price still remains the most important factor in food and beverage purchases for many shoppers, according to Mintel’s 2018 North American Consumer Trends report.

56% of adult respondents in the survey add flavor to their water. ©GettyImages/tbralnina

Berry is top choice in flavored water: Comax

By Mary Ellen Shoup

Bottled water volume sales are seeing continued strong growth, driven by consumers' search for alternatives to sugary drinks. And these trends are benefiting the flavored water category, according to Comax Flavors.

evian’s journey to become Danone’s first global carbon neutral brand

Sustainability spotlight

evian’s journey to become Danone’s first global carbon neutral brand

By Rachel Arthur

International natural mineral water brand evian recently became certified as a carbon neutral brand in the US and Canada, marking a ‘major milestone’ in evian’s journey to reach worldwide carbon neutrality by 2020. But with the impact of bottling, packaging...