Soft Drinks & Water

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Where do sports drinks stand in a growing functional beverage market?

By Rachel Arthur

The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...

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Guest article

Fat, salt and sugar reduction policies and their impact on sports drinks

By Andrea Solana, Whitehouse Communications

On-going policy efforts to tackle high amounts of fat, salt and sugar in foods and drinks in the EU and the UK are a step in the right direction to ensure a healthy food environment and tackle skyrocketing obesity levels. But a nuanced approach that considers...

Nouri unleashes immunobiotic beverage

Nouri unleashes immunobiotic beverage

By Danielle Masterson

The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.

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