Soft Drinks & Water

Pink and premium: Pink gin, rosé wine and colourful cocktails are on trend

Not just for Valentine’s: Pink gin is now driving the ginaissance

By Rachel Arthur

Pink drinks traditionally see a Valentine's Day surge: but the category is more than a one-day wonder. Pink gin is driving growth in the gin category; rosé wine is becoming a year-round favourite; and colourful cocktails are trending on Instagram....

Beetroot lattes are bursting onto Instagram thanks to their bright colour. Pic:getty/mariiaplo

‘Social media has changed the way we drink!’

By Rachel Arthur

Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...

© GettyImages/NatashaPhoto

How to find growth in Brazil’s declining drinks market

By Niamh Michail

Brazil's beverage market has been declining for the past three years, according to Kantar Worldpanel. "The market in Brazil is significant, complex and experiencing challenging times. However, there are opportunities to grow," it says.

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