Future Flavors

Flow will extend into the flavored water category with two new organic offerings.

Flow expands into flavored water territory

By Mary Ellen Shoup

Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.

56% of adult respondents in the survey add flavor to their water. ©GettyImages/tbralnina

Berry is top choice in flavored water: Comax

By Mary Ellen Shoup

Bottled water volume sales are seeing continued strong growth, driven by consumers' search for alternatives to sugary drinks. And these trends are benefiting the flavored water category, according to Comax Flavors.

Pic:gettyimages

From plain to premium: Adding value in bottled water

By Rachel Arthur

While bottled water may fundamentally be the simplest of beverages, the category is evolving with an explosion of flavors, fortification and functionality to offer something more to today’s consumers.

Adult soft drinks: What flavors appeal to consumers?

Adult soft drinks: What flavors appeal to consumers?

By Rachel ARTHUR

Adult soft drinks are gaining in popularity: but what flavors appeal to this audience? From the beer cues of brewed soda to the sour tang of vinegar, natural ingredient company Döhler explores the tastes that are appealing to today’s consumers. 

WFSI aims to play into major health trends in the beverage category through its sweetener and flavor  ranges. ©iStock/Charlie_Edward

drinktec 2017

WILD Flavors & Specialty Ingredients expands sugar alternative options

By Mary Ellen Shoup

WILD Flavors & Specialty Ingredients (WFSI) has expanded its portfolio of sweetening solutions to offer sweeteners that when combined with certain flavors and texturants ingredients can deliver a similar mouthfeel to full-sugar beverages, the company...

Wild Tonic Jun Kombucha's 5.6% ABV line will releasing new flavors in fall 2017, the company said.

Wild Tonic Jun Kombucha expands 5.6% ABV beverage line

By Mary Ellen Shoup

Wild Tonic Jun Kombucha’s 5.6% ABV line is expanding its distribution and flavor offerings aiming to take the alcoholic fermented beverage nationwide in the US by mid-2018, the company said.