Future Flavors

Pic:getty/martinbarraud

Functional waters: Ready for a post-pandemic rebound?

By Rachel Arthur

UK functional water sales were hit by the pandemic in 2020: but are predicted to rise consistently over the next five years. But the rebound is not necessarily going to be a straight-forward return to pre-pandemic times: with a shifting market and new...

Pic:getty/RHJ

'Cachaça is far more than the Caipirinha!'

By Rachel Arthur

For those who know Cachaça, it is usually associated with a Caipirinha cocktail. But the drink has far more to offer: and promoting the diversity and versality of the Brazilian spirit to bartenders, distributors and consumers can help it achieve its potential...

Mezcal and tequila will continue to grow in popularity in 2021. Pic:getty/peteracker

US beverage alcohol: 5 trends to watch in 2021

By Rachel Arthur

2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a slow return to pre-COVID life, while up-and-coming categories such as RTDs and mezcal will continue to...

Pic:getty/tbralnina

Trendspotting in beverage flavors

By Rachel Arthur

What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring flavors from the Mediterranean and Asia to the forefront. We...

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

Huzzah is a 'pumped up, full-flavored' seltzer with added probiotics. Pic:MolsonCoors.

Molson Coors launches probiotic seltzer

By Rachel Arthur

Molson Coors is launching non-alcoholic HUZZAH Probiotic Seltzer in the US, promising more innovations in the non-alcoholic category are to follow.

Garage Hard Seltzer launched in Norway in May. Pic:Carlsberg.

Carlsberg trials hard seltzers in Norway and Singapore

By Rachel Arthur

Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.

Cold brew coffee is moving from niche to mainstream. Pic:getty/colfcphoto

What’s trending in RTD coffee innovation?

By Rachel Arthur

Cold brew is making its move into the mainstream; hard coffee hopes to have the same success as hard seltzer; and carbonated coffee wants to fizz up the category. We take a look at innovations that are shaking up RTD coffee.

Getty | dragana 991

How COVID-19 is shaping global consumer trends

By Nikki Hancocks

COVID-19 has accelerated a number of 'mega' consumer trends and halted others, according to the strategic market insight provider Euromonitor International, providing insight into how consumers' shopping habits are being shaped in the short...

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