While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...
Non-alcoholic beer Partake and non-alcoholic spirit Lyre’s have successfully closed funding rounds over the last few weeks: powering their expansion on a global scale. But what is it about their brands that have made investors sit up and take note?
Non-alcoholic spirits: a fledgling category - but one with plenty of potential. Pernod Ricard, which is behind brands such as Ceder’s and Celtic Soul, eyes up four trends it expects to see in non-alcoholic spirits in the future.
PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
New RTD vodka soda brand Two Days is debuting its 3% ABV drinks: which are designed to be lower in alcohol than other hard seltzers. The brand is the brainchild of entrepreneurs Elise Marks and Brendan Bennett – who came up with the idea during lockdown...
Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.
Better Booch has grown from a Southern California kombucha brand with a cult following to distribution at over 2,000 retail locations including new partnerships with Whole Foods Southern Pacific, Southwest and Northern California regions.
Sapsucker, an organic carbonated maple water brand based in Canada, is planning a 2021 launch into the US market where COO Ryan Klein believes there is a significant opportunity to build the tree water category.