Future flavors

A growing population, competition for resources and environmental pressures are changing the Indian consumer. Pic: Getty/Arindam Ghosh

Familiar Western megatrends drive India's beverage industry

By Beth Newhart

India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.

Truly says the new formula makes the beverages more drinkable without any lingering bitterness.

Truly Hard Seltzer reformulates for fall

By Beth Newhart

Truly has reformulated its 13 flavors of hard seltzer to make them ‘crisper and more refreshing,’ and will add four new SKUs with a flavored lemonade line.

C-store beverages: What’s new at NACS?

C-store beverages: What’s new at NACS?

By Beth Newhart

The National Association of Convenience Stores has been meeting since 1961, and today the expo covers more than 400,000 square feet. The 2019 show was held in Atlanta October 2-4, bringing together retailers, wholesalers, suppliers and exhibitors from...

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

There are still around 35 drinking occasions over the course of a week, but beverage categories are changing. Pic: Getty/Kwangmoozaa

The last 30 years in beverages: How have consumers changed?

By Beth Newhart

While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...

Instant hot coffee of the past is being replaced by higher quality ready-to-drink options.

Bringing back the brew: US coffee innovates for fall

By Beth Newhart

Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Yumix cocktails land in Walmart

By Beth Newhart

Mix-your-own cocktail brand Yumix has launched its products in 400 Walmart stores across the US, featuring low-calorie and no added sugar formulas.

Starbucks adds a pumpkin flavor to its new at-home creamer line.

Pumpkin watch 2019: Fall flavors return to US coffee chains

By Beth Newhart

Pumpkin and maple-flavored beverages seem to crop up earlier each year, with most major tea and coffee chains now announcing their autumn offerings in mid-August. We round up what’s new and when favorites return.

“You need to experience it before you’re going to understand the value of the platform.” Pic: Elemental Beverage

Snapchill cools coffee in seconds, maintains freshness

By Beth Newhart

Massachusetts-based Elemental Beverage has perfected its Snapchill technology, the ability to cool drinks from 140ºF to 40ºF in 60 seconds. They have sights set on cafes, restaurants and eventually the at-home brewer.

Each new drink has a single serve option, designed for lunch boxes, after school activities and snacks

Juicy Juice ups the ante for back-to-school season

By Beth Newhart

The traditional juice model is getting refreshed at Juicy Juice, a kids’ beverage brand in the US. New organic and high protein offerings are part of a better-for-you campaign.

Carbonated soft drinks, water, coffee, energy drinks and sports drinks are the top beverages in c-stores. Pic: Getty/Sarah Casillas

Convenience store beverage purchases rise in the US

By Beth Newhart

Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.

“People wanting to be healthier is not confined to a certain age group.”

Ethan’s shots dip into organic energy

By Beth Newhart

A beverage brand that specializes in functional shots, Ethan’s is breaking into the energy drink category for the first time with a line of Organic Energy Shots formulated with green tea, lion’s mane and guayusa.

Moringa dominates kale and matcha across nutrient categories like antioxidants, vitamins, minerals and amino acids.

Moringa stands out among superfoods at Fancy Food

By Beth Newhart

Known in ancient cultures as the 'tree of life,' moringa has grown into the western food and beverage industries, following the pattern of others like matcha. More competitors are now entering the market, and infiltrating the mainstream tea...

Mingle drinks are less carbonated than soda, and an ideal alternative for someone seeking an ‘upscale’ non-alcoholic beverage.

Mingle Mocktails wants to make drinking occasions 'fun for everyone'

By Beth Newhart

At the Summer Fancy Food Show in New York City, Philadelphia-based Mingle Mocktails expanded its range of upscale alcohol alternatives with the launch of Blood Orange Elderflower. Founder Laura Taylor said the time is ripe for mocktails brands like hers...

Are avocados the future of tea?

By Beth Newhart

A couple of ‘accidental avocado farmers’ from California found a better use for the leaves of avocado trees than grinding and trashing them--hot tea. Now they are bagging and flavoring the tea to be sold worldwide, launching this summer.

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