It is the second time Żubrówka has launched the experience at Standon Calling Festival and Lost Village Festival where guests wear headsets to be transported to the Białowieza Forest, home to the national animal of Poland, the Bison, and Bison grass which is used as an ingredient in Żubrówka vodka.
Emma Burns, international brand manager, Żubrówka, said the experience has been created to enhance the senses to escape the festival and transport them to the heart of the forest.
The experience includes sounds of the Białowieża Forest and smells that heighten the deconstructed powder form of the Apple Zu cocktail.
“When it comes to drinks and cocktails, we see a growing consumer demand for fresh tastes and natural flavours,” said Burns.
“Given its flavour and aroma, we wanted to highlight our distinctive qualities with a sensory experience for festival goers that will show consumers why Żubrówka is the ideal choice for those looking to elevate their drink choices this summer.”
A tree-bark footpath leads guests to a tipi at the festival, surrounded by forest trees and grass walls. Inside they can discover the story of Żubrówka and are encouraged to indulge their imaginations tasting the flavours and textures.
Drinks include Żubrówka’s classic Apple Zu, and Biała, a clear spirit inspired by the crisp white snows of the Bialowieza Forest during winter.
Żubrówka Biała and Żubrówka Bison Grass vodka is produced at a distillery in Bialystok, Poland. Żubrówka Bison Grass vodka goes through multiple distillations before adding the bison grass essence to create a vodka with underlying herbaceous and vanilla tones.
In May, a crystal clear vodka, Zubrówka Biala, was added to the portfolio and is available in the UK.
The Immersive Bar was held at Standon Calling Festival in Hertfordshire (July 25-28) and will come to Lost Village Festival in Lincolnshire (August 22-25).