Kevin, Joe and Nick Jonas are known to flout their 'long history of love' for Coors Light beer on Instagram and Twitter, and now they have taken their relationship with the brand to the next level. The brothers are currently touring their new album Happiness Begins around the US, with a stop in Denver on Oct 2.
While in town, the trio visited the Coors brewery in Golden, Colorado and helped brew a batch of Coors Light. This beer will be packaged in limited edition six-packs, featuring collectable labels with the brothers’ faces on the Coors Light mountains.
The Jonas Brothers said, “We are long-time fans of Coors Light and were really excited to be invited out to the Coors brewery. We can’t wait for our fans to try the limited edition six-packs of Coors Light that we helped to brew. And it’s pretty amazing that our faces are on the iconic mountains on the bottle.”
This special batch of beer will only be sold in Boston, Philadelphia, Chicago, Nashville and Tampa starting in mid-November. MillerCoors told BeverageDaily that the only way to purchase it will be through online retailer goPuff.
MillerCoors added the brew marks the start of an official partnership between Coors Light and the Jonas Brothers, calling it “an authentic next step in the relationship.”
The brothers promoted their visit and the new product on their social channels, where fans have already come to expect mention of the beer. This year Joe had Coors Light bottles with custom labels at his wedding, and last year Nick celebrated his 26th birthday with a Coors Light-themed cake.
“The beer is the same Coors Light recipe that the brothers love. The only things that are different are that Kevin, Joe and Nick teamed up with brewers and Coors brothers David and Peter to help mash, sparge, pitch yeast and add hops to the brew, and the label has a Jonas Brothers special ‘cool’ touch,” MillerCoors said.
David Coors, President of AC Golden Brewing, said "We loved hosting Kevin, Joe and Nick out at the Coors Brewery. It's exciting to see how they make Coors Light part of their life moments both big and small."