PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
Demand for food and beverage products that boost mood, memory, focus and energy is said to be soaring. However, food consultant Julian Mellentin warns that food innovators should tread lightly: “It's a high-risk market and many entrepreneurs are...
APAC’s probiotics sector is continuing to soar, but consumers are increasingly seeking applications beyond supplements and dairy, with honey, tea and coffee emerging as potential formats for innovation.
By Aga Jarzabek, Research Analyst, Euromonitor International
Reduced sugar categories have seen high growth in the past, but their sales have dipped as consumers became hesitant about artificial sweeteners. However, in the past year, sales have seen a guarded rebound across many categories due to new launches and...
A health and hospitality enthusiast with a passion for naturopathic nutrition is bringing the ancient wisdom of medicinal mushroom to the modern consumer with her new range of adoptogenic alcohol-free beers.
China’s beverage giant, Hangzhou Wahaha Group has seen an increase in sales of its sugar-free soda and alkaline water products this year, as consumers continue to seek healthier and more innovative beverages.
Sparkling water brand Waterloo – which is just approaching its third anniversary – is getting close to a run rate of $100m as it continues to increase velocity and distribution, say the CEO of the Austin-based brand, which has just been acquired by an...
Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.
The Australian juice industry will need to play up the health benefits of consumption and its role in meeting current local dietary guidelines both on-pack and off, if it hopes to recover from the blow of its five health star rating loss.
Better Booch has grown from a Southern California kombucha brand with a cult following to distribution at over 2,000 retail locations including new partnerships with Whole Foods Southern Pacific, Southwest and Northern California regions.
Fruit juice contains vitamins and other bioactive compounds. But it has also been called out for its sugar content. Fresh research from the EU fruit juice industry examines consumer attitudes to juice and its healthy associations.
Sapsucker, an organic carbonated maple water brand based in Canada, is planning a 2021 launch into the US market where COO Ryan Klein believes there is a significant opportunity to build the tree water category.
