Editor's Choice

What’s next for brand Coke? Coffee, energy and beyond

What’s next for brand Coke?

By Rachel Arthur

Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.

E-commerce will have a place in PepsiCo's future. Pic:getty/ipopba

What will PepsiCo look like in 2025?

By Rachel Arthur

PepsiCo boasts 22 billion-dollar brands, with its portfolio including flagship drinks Pepsi, Gatorade and Tropicana. But what’s next? Having taken over the reins as CEO from Indra Nooyi in October, Ramon Laguarta sets out his strategic vision of what...

Pink and premium: Pink gin, rosé wine and colourful cocktails are on trend

Not just for Valentine’s: Pink gin is now driving the ginaissance

By Rachel Arthur

Pink drinks traditionally see a Valentine's Day surge: but the category is more than a one-day wonder. Pink gin is driving growth in the gin category; rosé wine is becoming a year-round favourite; and colourful cocktails are trending on Instagram....

How does recreational marijuana affect alcohol sales?

Legalized marijuana has ‘no impact’ on alcohol sales: study

By Rachel Arthur

Spirits, beer and wine sales have not been affected by legalized recreational marijuana sales in the three US states where marijuana sales are most established, according to industry associations. The key takeaway? ‘It’s time to stop treating cannabis...

Sit back, relax, and read all about the big beverage world. pic:getty/romolotavini

BeverageDaily 2019 features calendar

By Rachel Arthur

Every year BeverageDaily runs a series of special edition newsletters – each putting the spotlight on an innovative industry sector – and here are our 2019 subjects.

Beetroot lattes are bursting onto Instagram thanks to their bright colour. Pic:getty/mariiaplo

‘Social media has changed the way we drink!’

By Rachel Arthur

Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...

What is water stewardship? Bottled water and protecting sources

Sustainability spotlight

Past, present and future: Bottled water's journey through time

By Rachel Arthur

Natural mineral and spring water brands are built on their provenance, making their source a unique part of who they are. But with increasing pressure from man's impact on the planet, how are brands protecting their water for the future?

Pictured: Essentia founder/CEO Ken Uptain, and chief strategy officer Neil Kimberley

Global Bottled Water Congress 2018

Podcast special: Alkaline water

By Rachel Arthur

With Coca-Cola announcing it will launch smartwater alkaline next year, it looks like the alkaline water category could be poised to leap to the next level. So what are alkaline waters, and what’s all the fuss about? In this special podcast we speak to...

Pic:iStock/Sarsmis

BeverageDaily 2018 features calendar

By Rachel Arthur

Each year BeverageDaily runs a series of special edition newsletters – each putting the spotlight on an innovative industry sector – and we’re looking ahead to our 2018 subjects.

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