Crazy about craft, or excited about energy drinks? Take a look at our 2016 special editions

By Rachel Arthur contact

- Last updated on GMT

Crazy about craft, or excited about energy drinks? Take a look at our 2016 special editions
BeverageDaily runs a series of special edition newsletters each year – putting the spotlight on an innovative industry sector – and we’re looking ahead to our 2016 subjects. 

The editions for 2016 are entitled Functional Beverages; Energizing Energy Drinks; The Craft Craze; and Calorie Cutting Initiatives. We’ll be delving into trends, markets, new product development, research, ingredients, packaging, processing, and much more.

Like our standard newsletters, the publications are sent via email to our subscribers (to sign up for newsletters, enter your email address in the box at the end of this article).

Do you think you have something to bring to the discussions? If so, please email rachel.arthur@wrbm.com​. We will consider material of editorial value.

For advertising opportunities, please contact our sales department.

Meanwhile, our remaining special editions for 2015 are centred on Brau Beviale, which will be held in Nuremberg on November 10-12.  

Special editions 2016

Calorie cutting initiatives (March 2016)

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Health and wellness is at the forefront of consumers’ minds, and sugar gets plenty of bad press. The obesity endemic is as big a concern as ever, and soft drinks are in the firing line.

What is the industry doing to reduce calories? How are market leaders reformulating and revamping their portfolios; and what healthier brands are appearing?

From alternative sweeteners to packaging sizes, we look at what the industry is doing to cut calories – and how well these are working.

Functional beverages (June 2016)

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Once, beverages were simply about hydration. Now, people want hydration and more​ from their drinks.

Rich with innovation, the functional beverage category is full of exciting developments and new ideas. From beauty beverages to heart health, these beverages offer something extra to consumers.

This special edition will put the spotlight on ingredients, claims and regulations, market size and the opportunities and challenges for functional beverages.

Energizing energy drinks (September 2016)

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Energy drinks are a multi-billion dollar industry, and no category is more controversial.  Traditional energy drinks have been attracting criticism from lobbyists, health professionals, and politicians.

But the category is evolving to become much more than this. New brands are adapting to consumer needs, seeing the demand for healthy, diet and natural products. We take a look at the ingredients and brands that are seeing success in the market place.

The craft craze (October 2016)

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Craft beer has made its mark, now craft soda is on a roll. This edition will explore what flavours are in vogue; what category blurring is taking place; and where the craft craze could go next. 

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